Pricing Masterclass: Everything you need to know about SaaS Pricing | Product Growth Podcast #1

Welcome to the first episode of the Product Growth Podcast! This episode covers everything you need to know about SaaS Pricing with Kyle Poyar, Operating Partner at OpenView and Author of Growth Unhinged (and maybe the world's leading thought leader on SaaS pricing).

0:00 | Intro
1:24 | How to Set Your Pricing
38:09 | Pricing Page
49:30 | Feature Gates
58:45 | Free to Paid Conversion
1:17:50 | Cancelation
1:21:05 | Pricing Quick Wins
1:26:30 | Lightning Round

💼 This Episode was Sponsored By:

🕵️ Where to find Kyle

📍 Where to find Aakash

For inquiries about sponsoring the podcast, email productgrowthppp at gmail dot com.

Subscribe to the channel @growproduct and like the video to support!

[oswaldosola]

My favorite article was the one about your growth story with the newsletter. Seeing that you've already launched the podcast is inspiring. Well done Aakash 🙌

[AngelicaTristao]

great topic! especially for me who is entering the world of pricing.

[jancirani]

I recently got into Product Management and this is a blessing. Looking forward to the other podcasts in the series.

[saladisantosh]

Pricing is a concept that is often ignored by several product managers, leaving the decision to either business heads or marketing teams. As one grows as a product leader, grip on product pricing is crucial to the success of a product.

Thanks for covering comprehensively on pricing.

[JarydHermann]

Excellent! Congrats on the first episode 🔥

[amberhanderson]

The topic came just in time! Such deep insights into usage-based pricing, which I'm particularly working on right now. Thanks, team and looking forward to more episodes

[vladdinev]

This conversation packs a lot of value in under 90 mins! Recommend more PMs watch this.
I've worked in pricing and monetization in enterprise and start-up contexts (both B2B and B2C), and I really appreciated Kyle's point of view and focus on the art/science of setting the right value metric, and the intricacies of communicating pricing and pricing changes. He covered a lot more.
It's true that pricing is underrated and not widely understood, which is unfortunate, as pricing is the one "feature" that each of your customers and prospects use and it is high-leverage tool in your hands.
Thanks Kyle for the great overview and Aakash for making the conversation flow.

[spiritsojourning]

Thank you so much for sharing this - it was super helpful info!

[seanpetersdotca]

Congrats on the launch of the pod! Kyle dropped some tactical tips that we can benefit from today. Will definitely be back for the upcoming guests.

[akshathakadri]

As someone actively looking at understanding the SAAS environment, this dropped in on my feed at the right time. Very interesting and informative, thanks!

[SeifAbdelghany]

Pricing is one of the most underrated subjects in product management overall that can deliver exceptional results and the only lever that generates money In the 4Ps
Great work Aakash

[XanderApicella]

This is such a great first episode! Will definitely be putting this podcast in my rotation.

Product pricing is a topic in that can’t be talked about enough! Whole episode was informative, but the section on handling pricing changes was especially insightful.

[AnoopTU]

Insightful breakdown of SaaS pricing strategies! Loved the emphasis on aligning pricing with customer value and the practical tips on optimizing cancellation flows and hybrid models. Great content!

[panagiw]

Thank you! Great idea! :) looking forward to trying a few things.

[garvgarv]

We were just thinking about pricing at our company. This is great timing. Can't wait to dig in and bring insights back to team.

[tannukapoor]

Thank you. Great topic to kickoff the podcast. 🎉

[tofulover]

Have been looking for a breakdown as detailed as this for a long time - thank you. Keep these coming!

[MrTrentiusMaximus]

So many great tips! Kyle is a major expert on SaaS pricing! What a great first guest!

[vijayendraprasad]

Everything discussed in the video is new to me but it helped me know the basics of market

[esanabria]

The perfect topic to kick-off this series!