Food Theory: Crumbl Cookies Has a DARK Secret...

Crumbl Cookies... the cookie juggernaut has been taking OVER the nation with its delicious rotating flavors like chocolate chunk, sugar shark, confetti, red velvet, snickerdoodle, and many, many more. But how has Crumbl grown so fast? Is there something more hidden DEEP within their massive cookies? Today, loyal Theorists, we take a bite out of Crumbl Cookies' dark secrets...
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*Credits:*
Writers: Santi Massa
Editors: Gerardo Andrés Mejía Torres, Warak
Sound Designer: Yosi Berman
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Need Royalty Free Music for your Content? Try Epidemic Sound.
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#Crumbl #CrumbleCookie #CrumbleCookies #Cookies #Baking #Theory #FoodTheory

[evanbybee]

Ex-Crumbl employee here- the conditions at my location largely depended on the manager and how under corporates thumb they were. My first manager was chill almost to a fault and the job was fun and low-stress, but her replacement slashed hours to save money, abused the workers, didn’t know what she was doing, etc etc.

[jeffreyb.]

Per the FDA website, "By Law, serving sizes must be based on how much food people actually consume, and not on what they should eat.". Mar 30, 2022. The fact that most people actually consume the entire cookie means a single serving size is one cookie. That law is the reason why a can of soda is no longer allowed to be considered two servings, to hide calories, like before.

[hotsaucexo]

I worked at a bakery once. I was allowed to get drinks from the soda machine, eat misshapen food that couldnt be sold, took 30 minute breaks, and was overall pretty relaxed the whole time. Get yourself a local bakery job

[JustANoob]

A team i was on did a fundraiser with Crumbl. They raised a few hundred dollars for us and never paid a cent. Did not respond to any communication.

[thats_kid]

I worked at Crumbl for my first Job and everything that was said is true, I was 16 at the time and work from 4-11 or 12 at night so most of the time I wouldn’t get home till late with school the next day, I worked with a mixer that I shouldn’t have been been able to use, and we had no place to sit down for break and even weren’t told about our REQUIRED 15 min break! It was ok at the time but as I’ve been working more and more jobs it was absolutely diabolical with how they treated us

[adolfopascual]

My brother (16yrs) worked at crumbl for 1 day and never went back because he only got 20 minutes of "training" and then they left him alone on the floor. He came back home with 4 burn marks and they haven't paid him for that day.

[spencerhuggins]

As someone who had a family member work in Crumbl HQ. The layoffs were not to “streamline” they are panicking about revenue. That and the layoffs happens the same day one of the founders posted about his new mansion. Not a good look!

[maxevocal]

This one hits close to home! A new crumbl opening where i was going to college, and i worked there during spring break. They never had me fill out a W4 (or equivalent), asked me to do job tasks AT MY INTERVIEW, didnt ask for my food handlers permit until i was 2 weeks into the job, they never corrected/always ignored cross-contamination with raw eggs, they didnt even remind anyone to waah their hands! They did not have oven mitts long enough for the deep ovens (every worker had matching burns on our forearms because of it), and the cherry on top was that the first aid kit was a little desk-organizing tote with random 1st aid items thrown in. Truely a place run worse than a kid's lemonade stand 😂

[jadeherndon]

I was an assistant manager at a crumbl, we were the busiest delivery location in our entire state (there were at least 10 stores in the city alone) and our store manager refused to hire enough people to help our store function smoothly when bringing in over 6k in sales a day. We had 7 people in total on our staff to run the store 6:30am-12:30am. 3 team members were minors and our SM didnt let them take breaks and regularly had them working past 1 am on the busy days, not including having them operate mixers and ovens and having them work alone on night shifts in a poor area of town. Bakers made minimum wage ($12 an hour) and as an assistant manager they only paid me $14.00 an hour to have me working open-close 5 days a week. Tips were being stolen and not deposited for employees. When minis got added to the menu, we had our SM randomly fire our only closer which ultimately ended up in the entire store quitting at once.

[Ifrit_desu]

Former Crumbl worker here. This video hit the nail mostly on the head. I did't have a bad experience but I can tell you that the stuff about profit is spot on. Back when I worked there we had to cut operating hours to stay in business. We were told to rebrand to add cakes to the menu, but I firmly believe customers realized how bad the cookies were for you. Almost everyday someone would ask about the small cookies but we had to tell there were catering only. WE COULD NOT have ANY FOOD OR DRINKS visabile to the customers that were not crumbl branded. You only get a 10 min brake per shift which could be 6-8 hour depending on your store. Don't even get me started about the standing! I had to buy compression socks keep my feet from hurt. They also track Daily profits so if we were not make a certain amount the shift lead would start cutting people left and right. Tips are also shared between everyone on shift so if you want tip just the person that waited on you you can't.

[EthanDroge-gt]

I’m a former employee of crumble, and I left embittered. The location I was at was brand new and some kind of fluke happened where they were at some outselling every other location that crumbl had. This caused them to overhire and when buisness plummeted they were left with way too many employees. This led to the store manager to telling a lot of us that we wouldn’t get shifts for the next 5 months. I was also 17 at time and the only limitations for being under 18 are you can’t work the mixers or the ovens. I also worked multiple 10 hour shifts at one point.

[BananaGrace]

A friend of mine worked at one a couple years ago for a few months. She said the work environment was absolutely toxic and the few months she worked there, she was never trained probably to do half the tasks she was required or expected to do. And they were very reluctant to offer time off and would basically hold it against her for taking any time off.

[CatsLilaSalem]

The whole idea of an "serving size" is an scam in my eyes honestly. Like they will sometimes say an bag of chips is 10+ serving sizes, almost no one eats such small portions.
I just look at the info per 100 gram, and if that is not available i don't really trust the product and in the end i don't need the product

[justsomerandomzamasu]

"Guess you CAN teach and old dog new tricks...
...if you sue them enough"

- Santi, Food Theory

im stealing this quote now

[LydJaGillers]

Crumbl “cookies” now making “personal sized cakes” is hilarious given that their original “cookies” were basically undercooked cakes to begin with. 😒

[randomstuff-qush]

In my opinion, it's deceptive to have one massive cookie that is actually 4 servings because it's not obvious that the cookie isn't intended to be eaten by one person in one sitting. Now, if they took that same cookie, made it easy to break into 4 pieces (or had it pre-cut into 4 pieces) and it had resealable packaging, then it would be much more obvious that it's intended to be broken up into 4 servings rather than enjoyed all at once.

[detectivesleep]

I used to work at corporate and man oh man behind the scenes was messy. Fun fact: during the lay offs of over 100 people, the COO was posting the building of his new mansion all over instagram:) none and I mean NONE of the executives were around when people were laid off.

[seamrogfield]

I'm an ex-employee of crumbl. When I had worked for them I was 17. They had forced me to do multiple shifts that almost ran till 1:00 a.m. The company rule was if the store is not clean, no one's allowed to go home doesn't matter your age. In fact, one of the locations listed that had broken the law was one of the locations I'd worked at.

[ambignerd]

Yeah it’s called over priced cookies that don’t taste good. Shop at local bakeries (my mom owns a bakery and there are currently 2 crumbl cookies trying to put her out of business)

Edit call me biased but my mom’s cookies are sooo good and you don’t need to eat a cookie that’s the size of your face. My mom’s cookies are about the size of your hand but I can only ever eat a quarter of it. And for cookies made in house, they have a surprisingly long shelf life. The labor violations of crumbl are what make me the most angry. I mentioned my mom’s bakery, I am well aware of labor laws (specifically that if minors are employed by their parents you the employer and child don’t have to pay taxes).

The problem with the serving sizes is the fact that normally when you get a chocolate chip cookie, you expect to eat the whole thing. I have a lot of venom towards crumbl. My mom’s bakery is struggling enough and an aggressive business like crumbl it makes it harder for smaller and more understaffed bakery to make money not to mention how agressive they are with calling health inspectors on competition.
Unfortunately and can’t drop the location of my moms bakery due to privacy concerns.

[goofy_goober-dkbc]

I love how plain the thumbnail is its actually really funny-