The Unhealthy Obsession with Crumbl Cookies

Hi cookie monsters... Crumbl Cookies is back in the news this week after a Crumbl pop-up in Sydney, Australia was discovered as a massive scam. Crumbl is currently the most popular cookie in America due to its heavy influencer marketing, attractive aesthetic, and rotating limited-edition menu... Despite their many controversies including a new 1130 brownie sundae with 110g of sugar, they continue to thrive... If you give a mouse a cookie... 🍪

#crumbl #crumblcookies #tiktok #drama #influencer

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Leave a comment on your thoughts! I will be sure to check them out!

[PressedAbout]

Can we stop normalizing making one of the cheapest desserts ridiculously expensive 🤣

[HerCrochetCorner]

This is a good 90’s teen movie plot. 2 friends, 1 idea, 700 cookies… That was how the cookie crumbled

[pagaporvista]

How did this even happen? Australia is so strict with importing food and such. Heck, they sanitized my tennis shoes when I landed in Sydney!

[emmac]

Why don’t people just support cool local bakeries??? 😢

[kosmik]

When Stanley cups and Hello Kitty blankets aren't enough... -__-

[aisa]

I'm an italian baker. I bake cookies from time to time. I just tell you that here in Italy nobody would buy a 130 grams monster seasoned with colored creams and icings. It's ridicolous. If all that stuff is put on it, it's meant to COVER its real taste (that must be really poor). My advice? Support your local bakers and buy REAL cookies. This stuff looks straight from a cartoon.

[juliannagL]

At this point I am becoming very suspicious of brands that are being pushed by influencers. I'm doing my own research from now on.

[minniemoths]

Pro baker here, Mrs Fields chocolate chip cookie recipe, Nestle brownie recipe. Costs $10 or less for all the ingredients and less than 2 hours to make, and certainly less than 1000 calories what the heck

[georginaburrows]

I’m a registered dietitian and the nutrition facts for that brownie sunday almost sent me over the edge 🤢🤢 i’m all for indulging in sweets/desserts in moderation but that amount of saturated fat and sugar in ONE serving is VILE

[styielzgroulx]

If i was getting a cookie for $17 bucks, it better have some 'green herbals' 🌱 in it at that price. 😂

[JayJay-qunw]

Yes these "kids" should face consequences as they are legally adults. Major health hazard that was. And to make a quick buck when they live in a mansion makes no sense at all. Seems like they didn't plan this all through.

[bropoke]

I'm a type 1 diabetic, so seeing the carbohydrates on those cookies damn near made my eyes pop out of my head. The cookie shown at 28:55 has 124 carbs. To put that into perspective, a regular dinner at home is around 60 carbs for me. Off the top of my head some other things that might have over/around 100 carbs include: 4 ice cream cones, 8 large pancakes, 5 regular cookies, or 2 whoppers

[Mamabookworm]

They're extremely unhealthy and over-hyped.

[carly]

I live in Utah, and when it first started here it was local, but once they got bigger the cookies went to shit. One thing to note that may explain some of it, is that since Utah is such a conservative state, instead of bars on every corner, it's some type of dessert or soda spot that has an exorbitant amount of sugar. Mormons are known for consuimg a ton of sugar since thats the only vice they can consume.

[tianaharn]

As a cottage baker myself, I don't understand the hype for these cookies. When I've gotten them there they were underbaked and tasted bad. They also made me feel sick in the US. Yet people in my area love them and complain when i sell cheaper then crumble that its over priced.

[bingbonk]

My friend almost worked there, but left before having to sign the NDA because what he saw was so horrifying. On his trial day he realized the employees were just a few unsupervised high schoolers in the back and they weren’t washing their hands, wiping down the stations, or really following allergy protocols. They weren’t labeling dates of perishable items like butter, eggs, etc. and their ingredients were just SHOVED in the fridges with no rhyme or reason. They wouldn’t have really known if they were using something expired, but said that it was ok bc they go through ingredients so quickly (but they were high schoolers, so, yk …. probably not the people to be making a decision like that). The worst part? The manager realized they’d forgotten to put a shipment of eggs, cream cheese, and butter into the fridges OVERNIGHT. She panicked and ordered them to shove the stuff where ever it would fit in the fridge. Also, a ton of their ingredients r just boxed cakes mixes and when they’d run out, they manager would go to the grocery store. anyways …. this all totally is alleged

[beka]

Can't believe crumble cookie trying to trade mark rotating menus that is just found literally at any food type place always changing the menu with the seasons....

[mykailahhi]

This is GOLD comedy bc WHAT?! 🤣🤣 This is worse than the lady with the Pink Sauce who didn't know what the FDA was 🤣

[AlexNur]

Sorry Kiki but I disagree, they should definitely get sued and face the consequences.

1. They could've given people food poisoning if they haven't already.
2. They did something illegal, copyright infringement & scam.

If they are doing this at 19 and 21, imagine, if unpunished, what they can do in 10-15 years? They should get jail time.

[paigeisgroovy]

Crumbl literally went after a small bakery in Redlands, CA for the same things as those other bakeries in Utah when they had been open for years before Crumbl. My cousin went to that bakery weekly and the owner themselves said they were in a legal battle with Crumbl.