It’s More Than a Jacket | The North Face

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Woven into every thread of The North Face jackets are the places you go, the people you find and the moments you never forget. It’s your story. It’s more than a jacket.

GRAMMY Award-nominated recording artist Japanese Breakfast brings this idea to life through a cover of The Story in The North Face's newest commercial.
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Wow, I never realized why my “old jacket” seems to mean so much to me … it’s not the jacket, per se, it’s the memories it represents … we’ve been through a lot together. With that being said, it’s been a great jacket and a good value but like all “good relationships” it’s value to me has been priceless. Thank you …

MykSr
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They need to have an "urban" remix of this commercial with New Yorkers rocking construction boots, Yankees caps and North Face bubbles just going to the bodega. 😆

EdgarRuizJr
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This song makes me emotional. Thank you for the beauty

DOW-E
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This was an ad on a YouTube video I was watching. The music was so beautiful that I ended up watching it again on YouTube just to listen to the music. ❤ ♥️ 💜

Cocobanana
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True ambasador of The North Face brand Hilaree Nelson..R.I.P Legend 🙏🙏🏔️🏔️⛷️⛷️😔😔

muamerkapetanovic
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Hilaree we will miss you! ❤️ This video is for you.

thespaceflower
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I love this advertisement and the song

Mulmaoner
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Hey @Northface, this one commercial/video is going to sell a million Jackets.
You should reward the team who conceptualized this. Amazing

okay
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She sings amazing. gives me nostalgia for an outdoor life that i never had. 😇

johnbrylledomingo
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her version is better than the orginal.

to
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I'll buy North face coz I love Alex honnold ❤

vishnujoshi
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Brandi Carlile - The Story (Official Video)

TheChananehassen
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Cool movie, cool song, cool brand, cool advertising!

andreypankin
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Great working with everyone on this! Thanks for the adventure

robertgiani
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Wow… who’s watching this thinking 🤔 I can’t afford 200.00 to 300.00 jackets from Northface 😂😂😂don’t mind me I’m thinking out loud 😂😂😂keep warm.

regina
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All my Northface jackets and still not one inside pocket!😢

tradervsmarket
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The North Face, still living In the 90s.

quickcali
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I will be purchasing other brands from this point on.

darthbane
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It's so great to see a company like Northface embrace the great petrochemical products that are able to make products like this jacket. Thank you Northface for being such a great customer to the oil and gas

mwdpzqk
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What's the song in the background called?

tylerdoesstuff
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