Don’t make this BIG mistake in sales ❌

The #1 mistake salespeople make is they try to sell the unsellable. Whether it was wine, email marketing, Google AdWords, and now social media, I spend no time trying to convince those that don’t want to be convinced ... Time is our #1 asset .. stop wasting it !!

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Gary Vaynerchuk is a serial entrepreneur and serves as the Chairman of VaynerX, the CEO of VaynerMedia, and the Creator & CEO of VeeFriends. Gary is considered one of the leading global minds on what's next in culture, business, and the internet.

Known as "GaryVee," he is described as one of the most forward thinkers in business. He acutely recognizes trends and patterns early to help others understand how shifts in consumer attention impact the realities of the business world today. Gary's approach sits at the intersection of business and pop culture. He keenly understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies like Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase, and Uber.

This year, Gary unveiled his seventh book, "Day Trading Attention" where he provides fresh insights into navigating the modern social media landscape. Gary's expertise guides readers on harnessing underpriced attention channels in the digital age. He emphasizes mastering storytelling in these arenas and highlights the "TikTokification of Social Media," where content relevance surpasses follower counts. Businesses can leverage this shift to enhance their brand and boost sales. "Day Trading Attention" equips readers with essential skills to succeed in today's dynamic digital world. Gary also announced his first children's picture book, based on his VeeFriends characters, titled "Meet Me in the Middle”. The picture book, which will prominently feature two VeeFriends characters, Eager Eagle and Patient Pig, delves into the emotional elements essential for nurturing children's empathy – a crucial skill for their future success.

Gary is an entrepreneur at heart – he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full-service advertising agency, VaynerMedia, which has offices in New York, Los Angeles, Toronto, Mexico City, London, Amsterdam, Sydney, Singapore, Tokyo, Bangkok, and Kuala Lumpur. VaynerMedia is part of the VaynerX holding company, which also includes Eva Nosidam Productions, Gallery Media Group, The Sasha Group, VaynerSpeakers, VaynerCommerce, and Tingley Lane Trading. Gary is the Co-Founder of VaynerSports, VCR Group, VaynerWatt, ArtOfficial, Resy, and Empathy Wines. He guided Resy and Empathy to successful exits -- which he later sold to American Express and Constellation Brands, respectively. He also owns a Major League Pickleball team called the 5s, is part owner of a Big3 basketball team, and is an investor in the revival of the SlamBall League.

Gary is also the founder and creator of VeeCon – a contemporary super conference that converges business and pop culture with innovation and technology. In addition to running multiple businesses, Gary documents his daily life as a CEO through his social media channels, which have more than 44 million followers and garner over 300 million monthly impressions/views across all platforms. His podcast, "The GaryVee Audio Experience," ranks among the top podcasts globally.

Gary serves on the board of MikMak, Bojangles Restaurants, Global Citizen Forum, and Pencils of Promise. He is also a longtime Well Member of charity: water.

Gary's life ambition is to buy the New York Jets.

[garyvee]

The #1 mistake salespeople make is they try to sell the unsellable. Whether it was wine, email marketing, Google AdWords, and now social media, I spend no time trying to convince those that don’t want to be convinced ... Time is our #1 asset .. stop wasting it !!

[tattoodrdoke]

Tried to explain this to a young sales person. He was letting his ego waste time on the wrong people

[EsaiSalinas]

After a certain point you just "know" when someone isnt actually gonna buy. Our yearly close rate on sales right now is 44%. Follow up is important for sure, but sometimes you just gotta move on as Gary says

[simplex]

Never sell to rude people they will come back and cause hell…

[Survivor-ngte]

I 100% agree with this. However, too many sales gurus try to push you to sell to people that will never buy anyways. Perhaps because you’re full of it and there’s scam us to sell their self to push others to sell.

[bastian-BusinessPhilosopher]

100% correct. Don't correct a fool or he will hate you. Correct a wise person and he'll thank you for

[ARat]

I’m in door-to-door sales, he is absolutely right.

[lukeelliot]

Grant Cardone would probably cringe at this, meanwhile it’s rock solid advice 😂

[sundocdouglas]

If you’ve identified your target market… how can they be the “Unsellable?”

[MostlyPeacefulNinja]

How do you know they will never buy from you? There's no definitive way to know this. What if you just don't have the right product they want to buy yet?

Grant Cardone gives an example of this. He tried to sell a guy on his sales training, books, videos, etc, for like 20 years; but the guy never bought. Then when he opened his real estate fund, all of a sudden, the guy sent him like $400K.

Obviously, we all don't have 20 years to chase a sale, so we have to use discretion to know when to quit trying to sell, or keep following up until you both leave this earth 😂

[Drjackdempsey]

That is the truth, but also know how to actually identify the difference.

[idfa]

Not really, if you see an advert over and over again you'll start to slowly accept it even if you thought it was ridiculous the first time.

[thekoshertourist]

Basically don't waste your time...😊

[amidzeineddine]

another tip, take off the hat if ur wearing a suit

[avanteguarde]

Call center sales will train the opposite. Proceed with caution.

[switchunboxing]

True thank you. An entire year of B2B and none of my managers ever thought to teach me this lesson. It really held me back because in this industry, these dumbass prospects would never say no. “Call me next week” “end of the month” “let’s meet Thursday” “okay great meeting but idk let’s chat Monday “let me talk to my wife and get back” “yeah I just need to talk to my business partner on Wednesday”

Jesus CHRIST I’m glad I’m done with that. But there are only so many businesses in the area so you have to capitalize what you can.

[GarryReyom]

He’s right. Don’t waste your time with time wasters

[shaangandhi]

Game of numbers. I learnt this breaking my chops as a cold caller selling national newspapers at a call center

[FinalBossMindstate]

No point in wasting your convincing when you could spend that time on getting clients that actually want to buy.

[TheBeachesandshores]

Gary tell em how you ripped off stupid youtubers with NFTs