Implementing the OPP process and conducting a market SWOT analysis

Insights with Sarah Collins, President of Ad Astra, shares the invaluable benefits of implementing the OPP process and conducting a market SWOT analysis to streamline internal dialogue and pre-empt potential organizational challenges. This approach ensures everyone is aligned, informed, and ready to tackle the market with a clear strategy. 🔍 Why does this matter? These tools help dispel long-standing biases, foster open conversations about partnerships, and lay a solid foundation for strategic alignment and collaborative success. Discover how overcoming internal barriers can pave the way for innovative partnerships.