What Happened to OnePlus?

It is possible to outgrow your original intentions.
OnePlus and enthusiast brands vs their inevitable change...
You either die a hero or live long enough to see yourself become the villain

Intro Track: Slow Down, Start Over

~

[jesustehsecond]

"you were the chosen one"
"it was said you were to destroy the flagships not join them"

[natsudragonfly]

"Don't be a fan of company, but fan of product". Golden words.

[DisguisedMouse]

The old intro music, I was such a kid back then, such memories 😭

[Eldelastrufas]

Idolizing anything (be it a person, a brand, a team, etc) only leads to disappointment. Admire stuff (or people) but don't idolize it (or them).

[justinlzy]

How it started: "Never Settle"
How it's going: "That'll do"

[aurorablaize]

I don't really have "brand loyalty" when it comes to phones. I generally end up getting what's best for my needs at the moment. And while there are brands that I do like, I don't feel the need to stick with them if they don't really meet my needs.

The closest I've ever come to falling in love with a brand was Lumia. I absolutely LOVED Windows Phones and I was pretty sad when they died.

[ghoziakbar]

"Every major smartphone company wants to sell to as many people as possible"

Sony: We don't do that here

[ClaudiusKarn]

A "what happened to HTC" would be really cool.

[SuperSaf]

"Don't be a fanboy!"

Say it louder for those at the back 👏🏽

[esco]

I love OnePlus Started out with the 3T. Stayed with them up until now with the 9 Pro. This will probably be my last one. They used to be really innovative and had features that other phones didn't. With them now being the same prices as Samsungs and basically the same features, I'll probably end up going with Samsung. Way more case options.

[ShawnTheDriver]

“Wait, it’s all Oppo?”

“Always has been.”

[nihadasadli]

"You were supposed to destroy the flagships, not join them!"

[reboot]

OnePlus then: Never Settle
OnePlus now: Never say never

[JayMaverick]

Good points, but in the case of OnePlus, I think they messed up by diluting the brand with an unfocused stream of new products. "Never Settle" suddenly means nothing. You don't need to be an enthusiast brand to have a focused line of products.

[ChengTeoh]

Anyone else wondering how many phones are inside that cabinet?

[PJAC_]

This video has more of a “documentary style” to it. I’m gonna be honest, I kinda like it.

[elijahB]

Dude I'm catching nostalgia right here: the intro music, the wallpapers, the cheerios, the OnePlus One - that didn't go unnoticed!!!

[tomrock]

Don't be loyal to a brand is actually great advice. We as a society are way too loyal to corporations while they only provide us with products essentially.

[nwordmodi]

So no one is talking about him keeping phones like dishes

[soyer]

_MKBHD:_ Finally does a dark mode intro
_Also MKBHD:_ *Films on a all-white set*