OnePlus: The rise and the decline of a fan-favorite brand

OnePlus is trying to woo estranged fans with the 11 5G, its best phone in years. But is it too little too late? We explore the winding road the company has been on for the past few years, finally leading to the OnePlus 11 5G. Sit back, because it’s kind of a wild ride. #oneplus #phones #technology

[TheVerge]

Hey! Are you a OnePlus fan? I’d like to be your PlusOne. Happy Valentine’s <3

[TheMarc]

These were big among tech nerds about a decade ago but overall people just stopped caring. Then they raised prices and now it’s just sad

[TimbaYAM]

The market changed a lot in the past years. Oneplus has lost a fair amount of its customer base as they abandoned OxygenOs. For the amount of money just buy a pixel, a galaxy or an iphone. The old user base is now looking more to what Nothing is doing and hope they give them back what they lost with oneplus.

[Jezee]

My opinion is that the OnePlus 7 Pro was the last best OP phone, after that they have slowly been becoming Oppo.

[madhurjo.karmaker]

OnePlus will be OnePlus again if the software completely gets out of ColorOS. Bring back the OxygenOS 11 with Android 13 bells and whistles.

[anubhavgautam]

OnePlus is digging it's own grave by ditching original OxygenOS. Updates they push are buggy af and late too. How they treated their most popular 7 series phones speaks volumes..

[DannerBanks]

The problem with OnePlus devices is they arent differentiated enough from Samsung devices. If they had kept the form factor of the 7 pro and just updated it I would still be a buyer of their phones

[NachoTeso]

I really liked this video. The history lesson was interesting and well explained and flowed smoothly into the second half of the video. Great job from everybody involved, the extra context really helps to understand OnePlus current situation.

[alexl]

One thing worth mentioning is that the phone starts 850€ here in Europe, quite a lot over the $700 US price. At 700 is a good option, at 850 no chance.

[dwaynewal-e]

I think the OnePlus 11 is a very smart return of an old Champion.

[vincevanderperre]

I dont want a bigger screen; give me $200 off for a normal sized 6.1 inch screen and as long as they use "oxygen" color OS, its a no go.

[abdsalamelkhamlichi]

It's genuinely a good phone for its price.

[yinglish]

I was a long time One Plus user. I started with like 1+4 or 1+5. Then 6T and was going to upgrade to 10. The release sale for the 1+10 pro ended almost a full day before the end date discussed in the emails. I realized that the website folks did their time in their server timezone and the email was in US time. If you can't handle date and time properly, I am going to skip on your phone. My wife and I have since switched to Pixel 6 Pro and never looked back.
What made OnePlus successful was that it was a nerd's favorite phone(and we recommended it to friends). It didn't have any bloatware. It didn't have any apple like locking features. It had the mute slider. It had fast charging before most. It had USB-C before most. It had a fast OS. But now, after trying a friend's 10, I think it is just another phone.

I am rooting for the nothing phone.

[calahad]

Also a OnePlus fan here. My first one was the 3 and the last one the 6. It boggles my mind when I see what's been happening to OnePlus lately. Absolute lack of direction and vision. Sad.

[avinashlp]

For me oneplus 7t was the last device from them, they shot themselves in the foot with the OxygenOS/colourOS blunder!

[Meyza]

I just saw the review of this phone from Carl Pei from Nothing… Really interesting perspective !

[minminli]

I guess that when Oneplus settled, there's Nothing left.

[swagat]

In India, Pixel 7 has only 128GB variant which is pretty low these days and S23 has a smaller screen n battery. So, OP 11 completely makes sense by sitting in the middle though a IP68 rating and improvements in front camera would have been better.

[Mirtual]

By far the worst thing OnePlus has done is merging Oppo's OS. The main reason why I'll never buy a phone from them again. They really tried to fix something that wasn't broken

[Bombeev]

My last OnePlus phone was the 7pro, now I'm on the pixel 5 and have stuck with it. It's something about the size, software and the symmetry for me.