90s MINIMALISM - FROM THE SUBLIME AVANT-GARDE TO PROBLEMATIC ADVERTISING

90s MINIMALISM FROM THE SUBLIME TO THE PROBLEMATIC: The Different Design Styles of 90 Minimalism looking at The Avant-Garde Deconstructivist Minimalism to Luxury Minimalism to American Minimalism

REFERENCES:

Carolyn Bessette-Kennedy, Yohji Yamamoto’s Great Interpreter:

[martynika]

designer's approach to grunge in the 90s is exactly what brands like Balenciaga do to alternative subcultures today. I'm a techno punky goth person, and me and my friends very often are literally gagged when we see how much do high fashion brands take from our styles, how they make it fancy and expensive, and how all the 'cool' Instagram rich kids wear those luxurious products looking totally like us (always few seasons late tho ;)), whilst.. we still poor af, wearing mostly second hand handmade stuff, being naturally very creative AND not paid for delivering this all at all.

[mprerr]

Found your channel a week ago, really admire your ability to articulate so clearly. Appreciate the great effort you put into including images what you talk about too, it takes a lot of effort compared to just talking about a topic. I like the length of the videos too, the TikTok pace is too much for me :-) - it's nice to listen for a bit longer, because you can digest the information being told a bit more and the videos feel more in-depth. Keep up the good work!

[cassy_jai]

Girl. I am going to binge every vid you’ve made. Your brand of thoughtful analysis is SORELY missing on YouTube (and pretty much everywhere else to be honest) and I’m excited to keep watching.

[antoniohussey]

Your videos are so good. No one makes rigorously researched and referenced fashion content on YouTube really. You make it seem easy :)

[sams]

Brilliant video, I love this era and your video helps me understand why. Also it be cool to have you discuss how brands like CK, DKNY& Ralph Lauren lost their muster a bit. I think outlet malls was a big factor

[BennseyCarey]

Just want to say I learn so much from your videos. I love these in-depth looks into style

[marichkalukavetska]

Love, love, love this video! You are getting a new subscriber)))

[DetGest]

this is a great overview. If you're looking to make more videos, expanding on any of the topics you've touched on here would be a great idea, even if you've got the time maybe doing a series. I find it interesting that you link minimalism here to peacetime, as the current discourse, I get the impression, describes minimalist tendencies (Quiet Luxury etc.) as a sort of recessioncore. I think it is a pendulum between vibrancy and simplicity, and that grunge and minimalism can both be seen as reactions to the excesses of the 80s

[mdelon]

You’ve hit it out of the park once ❤❤❤❤ I love how intelligent and how diverse your sources of information are. You have an extremely strong fashion/creative voice!!!!

[ChelleMEis]

I was a teen/ young adult in the nineties. Such a great time. In everything. Especially fashion.

[teslynbronson]

Love the 90s! More of these kinds of videos

[dissolved]

Black spaghetti strap dress and those Prada patterns are what I think of when someone mentions 90’s fashion. Oh, and neon nail polish. 😊 I was in my early teens in the second half of 90s and remember the hair and pastel clothing, and lots of denim

[skirtmag]

The context on these videos is unmatched!..every video is not just a video, it is a hit!!!Absolument well done!!

[judycashin]

Love this video on 90s minimalism. More please!

[fabulousirene]

Awesome video. Thank you so much for sharing darling. Happy new year 🎊🎆🎈

[SilvanaDRavenna]

I love your channel. I found you via the Olsen twins videos, and I appreciate the informative, elegant, impeccable content.

[RAMIROFY]

Happy New Year Mary. Thank you for sharing your thoughts on 90s Minimalism. 💌

[stephaniestanley]

❤how moving, you opened this video with the historic words, "tear down this wall."

[MiamiHeat]

Coming from 90s minimalism, I don't know what the hell happened with 2000s fashion. We really went off a cliff there.

[carpools]

wow wow wow i don’t know how u don’t have millions of views on these videos— so much youtube fashion content is starved of this level of history/detail