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Creating Your Brand: Value + Emotion
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Every company has a brand and branding is a complex discussion that can last for hours. Luckily, Brett gives a quick overview of what a brand is and does. What is your brand? What does it do?
Good luck starting your business!
00:00 Intro
00:44 Brand = Value + Emotion
01:33 Coca-Cola, Apple, Nike
03:14 Mixed or Negative Brands
04:23 This Week's Challenge
Good luck starting your business!
00:00 Intro
00:44 Brand = Value + Emotion
01:33 Coca-Cola, Apple, Nike
03:14 Mixed or Negative Brands
04:23 This Week's Challenge
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