Explained: Why Is Patience The Key To Success? (Jesse Itzler)

In this episode, Robert talks to Jesse Itzler about the lessons he learned from his journey to becoming a successful entrepreneur.

Robert Leonard:
Through all of your success as an entrepreneur, what have been some of the biggest lessons you’ve learned firsthand that could help a millennial listening to this show who wants to become an entrepreneur?

Jesse Itzler:
First of all, things take time. I think there’s a big misconception that everything happens overnight. And I remember when we started out with ZICO and I went to meet with the President of Coca Cola, and he’s like, “It’s going to take you guys eight years to build the brand in this country.” And he’s right. There are exceptions to the rule but most things take time. And I thought, like, “Oh, you start a business, you do everything, right. And it just blows up.” It doesn’t work that way. And I think there’s a lot of confusion around passion.

I think people confuse passion for what they’re selling or doing, but the passion has to be around the journey, you know, the good, the bad, the struggles, the time. All of that is what you’re signing up for. And you have to be down with all of it, the good and the bad, and the late nights and all that stuff. And just to appreciate that that’s what you signed up for and have a great attitude around that. I think that’s really important. I think you got to get a little lucky. I think you got to create your own luck as well. Put yourself in a position where luck can find you and you got to have a great idea and be able to tell the story.

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