What Is A Facebook Pixel and How Does It Work? (Best Explanation)

Learn what is a Facebook Pixel and how does it work. I use a simple case study to illustrate how the whole process works. Enjoy!

⏱ Time codes (What Is A Facebook Pixel and How Does It Work)
00:00 INTRO
00:23 What is a Facebook Pixel & how it works
01:00 Example using a case study
01:58 Impressive retargeting marketing statistics

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😀About Antoine Dupont
Antoine is a recognized expert and strategist in digital marketing. He’s an award-winning marketing agency owner and a speaker at national & international conferences. He combines 18 years in marketing and 15 years in the hospitality industry. His first job out of college was working for Gordon Ramsey in London at Le Gavroche.

Antoine travels the world sharing his strategy and methodology to marketers and business owners. His goal is to improve lead generation and business growth via his proven marketing strategies. As a result, he is an in-demand consultant on discovering the strategies that work.

His past clients include Office Depot, Unilever, The Sports Authority, Habitat for Humanity. Recent appearances include presentations at INBOUND18, PRINT18, MPI WEC 2018 & Digitalium 2018 (Romania) and many others.

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🇫🇷Born & raised in Paris - Je parle Francais

© 2020 Antoine Dupont. All rights reserved.

[kdp]

Short and Straight to the point. Thank you

[ratzch]

what a nice Friday lecture - best explanation as always. keep it up and thx for sharing :)

[heavens]

Best explanation in 2 mins, thanks pal

[nour-eddineez-zairi]

Many thanks Antoine. Could you please help to make difference between pixel and UTM?
Many thanks for your support.

[cocobrownie]

What is Default Offline Event Set for ( my business name ) ? I cant find pixel code for to creat in my wordpress

[pabloemilescober]

so facebook pixel are for those brand that has website?

[thedavidjscott_]

Why doesn’t my pixel actually show me who’s going to my site?