Facebook Pixel: Everything Music Artists NEED To Know

The Facebook Pixel (or Meta Pixel) is scary for a lot of music artists, but it's actually quite simple how it works and how you can utilize it. Basically it's a tracking tool you use to show Meta what actions are occurring on your website so they can measure your ad campaign performance, and allow you to retarget people down the line.

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[coldwarera]

Any chance of getting a new video about this? It looks like Meta has changed things up a bit and there is no longer a domain tab.

[SMCAndre]

Just wanted to run an ad campaign for my and oh boy, what a rabbit hole I just jumped in again.

[wayuofficial]

Bro you just saved my life. It was like pain in the ass, setting up conversion tracking for spotify. After watching this video, now i can breathe..More power to you bro. Thank you so much . Please make these kind of videos more.

[kleeo]

For those of you who get issues with Feature Fm Test events not working(1) and FeatureFM custom event not appearing in the dropdown on Custom conversion creation(2)
1. Pixel can be added on a profile level(Main page>Top right profile picture>Artist Settings>Link Settings>Facebook Pixel) and on a Smart Link level(Main page>Smartlinks>Edit(pencil button)>Advanced settings>Facebook).
If you add a pixel on a profile level first, it's then automatically populated on a smart link level(when you create a smart link) and you're good to go.
BUT (it was my case)
If you create a smart link first and only then add a pixel to the profile, the smart link knows nothing about the pixel in the profile.
So you either need to recreate a smart link or(which is easier) add a pixel on a smart link level. To check if you have a pixel on you smart link page you may use Meta Pixel Helper extenstion from the Chrome Extension Store
Next, they really mean it when they say you need to turn off ad blockers when doing the Test Event thing. I've tested it with being turned on and off and it doesn't send events when the Ad Blocker is on. For the sake of testing I completely removed the blocker from the browser just to not rely on manual per-page blocking.
2. Once you see the test events flowing through you may want to create a custom conversion, but the FeatureFM event won't appear in the dropdown.
So in my case I just needed to wait a couple of hours. But what I also did before that is I went to my smart link directly(not via the Test Events) and generated some events(by clicking Spotify/Apple Music links etc.). I've seen somewhere in the comments someone recommended this.
And after a couple of hours the FeatureFM event appeared.

Hope this helps someone and good luck on your promotion journey ;)

P.S.: I don't have an Event Parameters option in the rules dropdown though, so the struggle continues
P.P.S: Event Parameters option appeared just in around an hour after I published this comment

[MaPa]

Thanks for doing these vids, Andrew. Phew, it's becoming so involved, and the Meta website doesn't help making it any simpler. But I keep hanging in here, familiarizing myself with the concepts and the vocabulary, and believe that I will get a more firm grasp of all the elements over time. Your videos certainly help!

[OscarLegendario]

Im setting the pixel on my Distrokid Hyperfollow page and created a custom conversion but it doesn't fire at all. I do not know what I'm doing wrong. HELP! : ( Do I need that to launch ads that work? Also in my test event tab there are two "page view" events that are fired evrytime I open the Hyperfollow link, I dont know if this is normal :/ Greetings from MX

[BrettAltmanMusic]

was searching your page for this video! showing us how to do the custom conversion, super helpful - excited to start experimenting with ads. thank you!

[SirMalorak]

You didn't show at all how to make the pixel... I am still heavily confused tbh. Why do you start with a finished Pixel? for me it asks me to either code one myself(????) or use some sort of partner integration, this didn't help...

[rzshahid]

Is anyone else having an issue with Feature FM? I got the custom domain, the test events work, they show up active in the overview as well. But whenever I try to do a custom conversion the Event parameter dropdown doesn’t appear.
Anyone know how to fix this?

[impolitikful]

How do you add Feature FM as an event in custom conversions?

[DonLuca]

Hi Andrew, a little heads up: Meta is migrating from Pixels to Dataset and they have been silently converting people Pixels to Datasets.

I discovered this the hard way today when my Pixel stopped working because... it suddenly got converted to a Dataset and was assigned a new ID. So the Toneden landing page wasn't working anymore.

I'd love to see this topic have a new video, even though Dataset work exactly the same as Pixels.

[SouhailEntertainment]

Introduction and Overview - 00:00:00
Navigating to Events Manager - 00:00:23
Understanding the Facebook Pixel and Test Events - 00:00:52
Setting Up and Testing Pixel on a Website - 00:01:22
Using HypedIt and Feature FM for Music Artists - 00:03:19
Creating Custom Conversions - 00:05:25
Setting Up Custom Conversions for HypedIt and Feature FM - 00:06:27
Troubleshooting and Pixel Helper - 00:09:27
Why is it Called a Pixel? - 00:11:29
iOS 14 Impact and Domain Verification - 00:12:23
Conclusion and Additional Resources - 00:13:51

[SonnyHendrixx]

all great info, but the one question no one has been able to answer... I install the pixel correctly, the pixel tracks what people are doing on my landing page.... now what do i do with this information?

[ukasziskierka]

Bless you! Thanks for your help in figuring out the convoluted ways of Facebook ads

[mikedelferro]

Thank you for who you are, thanks to your great tips thousands of people discovered my music….

[yasumu]

Hey Andrew, your videos helped me to start running ads! However I never found any topic about if you should use a different pixel for a different genre, let’s say I make meditation music and rock.
Should I use two separate pixels? This hasn’t been covered anywhere so I would like to hear what your take on that is? :)

[IVANAMUSIC]

Can anyone help? No matter what I try the Smartlink isn't showing up whenever I try to create a custom conversion! I've tried creating landing pages on various platforms, and they all test perfectly, but then no matter how many time I refresh, leave overnight (or a few days). I can't seem to choose the smartlink I've created like Andrew is able to at 6.14? Anyone had the same? I've been struggling with it for 2 weeks now! TIA

[unserallereins]

hi :) thx for your videos!
isnt it possible to just choose „Hypeddit Smart Link Click“ as conversion? 
what is the benefit of making a custom conversion? i tried it like you showed with Hyppeddit, but „.“ as a rule somehow does not work.?

[BloodlineMetalfromGermany]

Hey Andrew! Important question: is it important that the traffic is showing up in the test event-tab itself? In my case the events are only showing up in the overview-tab! And nothing happens in the test event-tab with Google Chrome. Can I create my ad normally? .... Thank you for your awesome work!

[adriendelasalle]

Hey Andrew thanks for the great info as usual. There's something I don't understand with Hyppedit : why do we have to create our custom conversion ? In a previous video you say that we can't use the Hypeddit Smart Link Click event in our ads... but it seems to me that we actually can. This is what I've been doing for weeks. What do you mean exactly when you say that we can't use this event in our conversion ads ?