The complete guide to marketing reporting: marketing operations, campaigns and paid

The complete guide to marketing reporting! In this video, we are joined by Alice de Courcy, CMO @Cognism, MC Dinh, Marketing Operations Manager @Cognism , Francesca King, Analytics Manager @Cognism and Camberk Beker, Global Head of Paid Acquisition @Cognism as they go through Cognism's marketing reporting for November 2022, including marketing operations, campaigns and paid.

00:00 Intro
01:47 Marketing ops reporting
25:10 Paid reporting
44:56 Building reports and performance tracking

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About Cognism
Cognism is the leader in premium sales intelligence, setting a new standard for data quality and compliance, trusted by 1000+ revenue teams worldwide.

Cognism helps businesses connect and win their dream customers by providing premium contact, company and event information, including firmographics, technographics, sales trigger events, intent data, verified business emails and phone-verified mobile numbers.

Next level GDPR & CCPA compliance, combined with innovative technology and integrations with leading CRM and sales engagement platforms, make Cognism the number one choice for businesses looking to create a predictable pipeline, find their next best business opportunity and overcome global compliance barriers.