4 Ways to Build Your Brand With More Than One Ideal Client

If you have *more than one ideal audience type* - how should you approach your brand strategy?

Perhaps you deliver a service in two ways - to two similar yet distinct audiences. (Like a 1:1 services and an online course.) Or maybe you sell a few types of products - and you target different ideal buyers for each.

Your ideal audience might not always fit into one tidy container. So, in this video I'm outlining four strategies to help you speak to multiple audiences - while still keeping your brand clear and consistent.

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Say hello on social:

[swetha]

Hi, Thankyou for the information on your video.. Learning a lot of new content.

[juangw]

Hey Awesome video Kaye. As a Filmmaker I find your content super valuable, as it is a great way to really help my clients understand what is actually the core message and audience they are trying to engage with. Great content!

[RBGFITCLUBOfficialPage]

great tips....here are my notes 

4 strategies for branding to different audiences but stay consistent
start with a singular focus
1. exactly who are your two audiences - where do they converge? how do they differ?
2. core brand doesn't change, just the nuance or emphasis of message, same personality
3. customize your funnel, change where and how you engage them, craft for the specific audience
4. ask your audience to self identify