How I Price My Shirts

In this video I go over my techniques for pricing. Pricing will be different for everybody but when you have the ability to create shirts from home with a heat press. We have to remember that pricing is different for custom shirts, mass producing shirts and our own branded shirts. This video shows how I figure out my pricing.

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The Best Heat Press to get started with

The Heat Press that I use

The Hat Heat Press that I use

Heat Presses for all budgets

Cameo Vinyl Cutter

BFlex HTV

ThermoFlex HTV

Siser Easyweed HTV

Supacolor Transfers

Transfer Express Transfers

Shipping Supplies and Heat Press Supplies
Poly Mailers, Scales, Laser Thermometers, Safety Rulers, T Shirt Folders, Clear Poly Bags, Cutting Mats etc.

Sawgrass SG400 - Sublimation Printer

Heat Press Base Cover

Blank T Shirts

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@aka_jerry_m @Dizmajiz @Rawtoons @BrentTab

[DeezyBikeLife]

the "triple my investment" method is keyyyy!

[bellmovement]

Def appreciate this I needed it. I just jumped out and took that leap of faith and I bought my first heat press made a couple people loved my work and already ordering for parties etc. sending love and light your way family keep shinning !

[itsmedave]

I got a ton of images in my head . I’m an artist who just got a vinyl cutter and heat press. I make shirts for myself but now after watching you I think I’m gonna make that jump. preciate ya.

[conniemann]

I know this is an old video but just viewed it and wondering where I find the other videos where you broke things down. Thanks!

[crushbent]

6:46 Brandoh started spittin fire. haha. My approach is exactly like yours from that point of the video on.

[aaronfernandes]

People are starting to ask me for shirts. Perfect timing my ninja. Thank you your videos and Reyes have helped me tremendously.

[cornbread]

in school, they taught us (cost per CMT + overhead) x 2.33 = benchmark MSRP. Then the sales team uses that 233% mark-up to negotiate down for but vertical manufacturing is a totally different animal!! Cuz the mark-up is all profit, and the vendor cost can potentially be waived because you are your own vendor! Profit margin has way more flexibility.

[ComingOnStrong]

Thank you for the knowledge, much appreciated.

I'm learning the hard way I think...here's why:
I just watched one of your pricing videos and you talk about gang sheets for a cost of $2.00 per sheet with 4 prints meaning $0.50 per print. So is a blank cost you $3 and the print is $0.50 you're sub 4 bucks in cost.
This leaves room for a ton of margin, I get it.

Here's where I'm at...I'm not doing big orders, thought it would be clever to focus on small batch 10's and 20 unit jobs to build a rep.

I was using some rando DTF shop from Etsy...turn time sucked and the more I learn, the more I realize the product sucked too; they just had me with pricing.

So, now I'm back to Transfer Express and a 10x8 full color UC Max is coming out north of 10 bucks. I'm not doing the ~200+ units that gets the sweet pricing mentioned in your examples.
That's leaving me at say $12.00 for a front print and $4.00 for a blank...tripling that make it a $48 piece. I wouldn't pay it, neither would they.

I need help and advice.

What's the best way to navigate this based on your experience...or the experience of anyone reading this.?

[Offroadlightssale]

Cause of watching ur videos I started my own Im a off-road enthuast and started the shirt printing for it. Thanks for ur info and break downs

[mamabear]

I do custom work from my craft room with my cricut and my shirts are really nice. Your advice was helpful.

[BillyOrtiz-hf]

Do u have a video on like all the tools, materials ect. ect. you need to run a print shop from home.

[BillyOrtiz-hf]

Love your content bro!! U r an inspiration. Keep doing your thang!!

[JaeMythMajorFlow]

Coo, bro I can't wait for the rest of the videos. Feeling like they will help me tighten up the business.

[jeremiahmosby]

I doubt you remember me from an old comment but I’ve been watching your videos since like 2015 16 at the latest and I just wanna say thank you for still doing what you’re doing and when I *finally* start my clothing brand you’ll be a huge reason continue to be blessed and blessings others you’re really the shit I hope you know that

And best believe I gotta send you a gift basket or some shit when I blow up💪🏾 lol appreciate you💯

[LarryLetterz]

Appreciate you hoss. Longtime watcher first time commenter salute

[magalitalualua]

Such good information! Thanks for this. It's different than other videos about pricing, but it makes so much sense.

[basil]

the best advice I've received on pricing very transparent and straight to the point 👊🏾

[adamalvarez]

Great info can’t wait for the next info video, it’s helping me out to set up my business. Thank you

[TwelveGoneApparel]

Right on! I needed this video. I do my own brand, have a couple people I print for, and custom shirts for some people. I find myself struggling with pricing for the latter two

[thecomiccircuit]

Thanks Brandoh! Great info...I think I missed the video about what everyone is doing with their am testing out my own brand, but filling custom orders until I get traction on the brand...