Understanding Programmatic Digital Advertising - IAB Digital Simplified

Learn about how Programmatic is impacting digital advertising, what Real-Time-Bidding (RTB) is, and how publishers and marketers are capitalizing on this explosive new form of buying and selling media.

[PeterisTars]

Yahoo ... now that's a word I haven't heard in a long, long time.

[susanborst]

Terrific discussion here on programmatic!

[digitaladskenya]

Thanks for the programmatic video here from kenya.

[JDWELLS]

It is 80&% a farce, the same data is being used to make recommendations is the same data that tells you your website indexes a certain way, when from 1st party data you know to be incorrect. It's a method that creates high margins for the technology provider because they buy remnant space from pubs then sell it to marketers at a higher price. That's my take on it anyway.

[sonyiarodriguez]

Yes and not pay the people you demonstrate on, and slow them to go through real life event "fake senerios" and not allowing the person(s) in question or I could say my self to know but believe these 3D situations are real?i