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Must-Know Insight For ALL Clothing Brands - The 3 Reasons People Buy And Wear Clothing
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*** Show Notes ***
QUESTION — Have a question about how to run your clothing brand? Post in comments section of this video!
About This Video:
In this video, Rob shares the 3 main reasons people buy and wear clothing: (1) Status (2) Aesthetic Appeal and (3) Emotion. Understanding this and applying it to your clothing brand will help you run every aspect of your clothing line. Most clothing brand startups don't apply the deeper layers of psychology to their brand strategy. Your social media marketing strategy should start with a deep understanding of the value your clothing brand is offering potential customers. Many print on demand businesses are focused solely on selling to make money online. But if rather, you start from a place of understanding your clothing brands value proposition - your results will be much greater. This info applies to all clothing brands but specifically fashion brands, streetwear lines, t shirt businesses, print on demand (POD), drop shipping and beyond!
QUESTION — Have a question about how to run your clothing brand? Post in comments section of this video!
About This Video:
In this video, Rob shares the 3 main reasons people buy and wear clothing: (1) Status (2) Aesthetic Appeal and (3) Emotion. Understanding this and applying it to your clothing brand will help you run every aspect of your clothing line. Most clothing brand startups don't apply the deeper layers of psychology to their brand strategy. Your social media marketing strategy should start with a deep understanding of the value your clothing brand is offering potential customers. Many print on demand businesses are focused solely on selling to make money online. But if rather, you start from a place of understanding your clothing brands value proposition - your results will be much greater. This info applies to all clothing brands but specifically fashion brands, streetwear lines, t shirt businesses, print on demand (POD), drop shipping and beyond!
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