5 Quick Tips to Protect Your Brand Online | IP Somm #11

Getting a government issued trademark for your brand can be a lengthy process and not always necessary. For example, did you know that you automatically have copyright protection for all your creations, whether it’s a web page, image or text? You can start using the © symbol right away to let others know that this creation is copyrighted. There are many other ways you can protect your online brand and reputation immediately. This episode includes 5 great tips and one bonus tip to help you protect your reputation and brand online.

Welcome to IP Somm, a weekly vlog dedicated to making Intellectual Property more palatable by mixing business with pleasure. Join registered IP agent and certified Sommelier Heather Boyd as she invites a variety of guests to talk about intellectual property (trademarks, copyright, patents, industrial design), and of course, wine and/or spirits.

Disclaimer: The information provided in our videos cannot be considered legal advice and most discussions relate primarily to intellectual property in Canada unless specified otherwise. Please speak to a registered agent if you have any specific questions about your intellectual property. We’d be happy to assist if you do not already have a registered agent.

#IPSomm #ProtectYourBrand #BusinessTips #OwnYourIdea #IntellectualProperty #YourBrand

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Getting a government issued trademark for your brand can be a lengthy process and not always necessary. For example, did you know that you automatically have copyright protection for all your creations, whether it’s a web page, image or text? You can start using the © symbol right away to let others know that this creation is copyrighted. There are many other ways you can protect your online brand and reputation immediately. This episode includes 5 great tips and one bonus tip to help you protect your reputation and brand online.


For companies with multiple offerings (products or services) with a high degree of risk of counterfeiting/theft, consider contacting specialists in domain name brand protection like Com Laude (www.comlaude.com). They can help you quickly build strategies for the new brand economy, register and maintain your domains, and conduct monitoring as a valuable asset to brand protection to supplement your tangible IP protection (government issued registration).


Welcome to IP Somm, a weekly vlog dedicated to making Intellectual Property more palatable by mixing business with pleasure. Join registered IP agent and certified Sommelier Heather Boyd as she invites a variety of guests to talk about intellectual property (trademarks, copyright, patents, industrial design), and of course, wine and/or spirits.




Disclaimer: The information provided in our videos cannot be considered legal advice and most discussions relate primarily to intellectual property in Canada unless specified otherwise. Please speak to a registered agent if you have any specific questions about your intellectual property. We’d be happy to assist if you do not already have a registered agent.