Book Marketing Mistakes to Avoid

It's time to start your to-don't list as an author and that starts with six common book marketing mistakes that you don't want to make. Whether you're self-publishing a book or going the traditional publishing route, there are some common mistakes that authors make when it comes to their approach and thoughts on book marketing. In this video, author Julie Broad, also founder of a self-publishing services company Book Launchers, shares six common things that authors do when it comes to book marketing that you want to avoid to create success.

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[LindaKLee]

While listening for the third time to this video today I went out into a group that I am a part of on Facebook and instead of constantly putting my link to buy my book and I started adding value by encouraging my fellow Authors. Julie if no one has told you today, let me be the first to say; YOU ROCK!!

[danajames]

Great information Julie. Thank you! Now to focus on what to do.☺️

[antoniomiranda]

Love these videos! Maybe a future video on how/when to focus on 1 book you're writing vs the 4 or 5 you want to write all at once? Thank you!! Looking forward to using book launchers in the future.

[ArtistAllanWest]

I just love your approach… asking oneself, “Am I adding value?” Is a great way to think before writing a post, or heading to an interview.

[Ashtolife]

Great video! One thing I had to stop doing was comparing my book’s success with the next authors and focus on what works for me.

[AlannahRyane]

Focusing on one thing at a time that was the take away for me thank you. Reminding me that I do very well when I do that and then get distracted by the overwheming nature of it all.

[catlind]

I love love love the idea of To DON'T lists! As usual, a valuable and amazing video full of great information!

[StevenSeril]

Exciting new video! A great topic for all us self-published authors!

[LindaKLee]

Hey Julie! And you are absolutely right marketing and promoting is a lot!

[lionbolt]

I definitely have a problem with trying to do all everything myself. Not only am I on all the social media sites, but I'm doing animation/illustration stuff too, so I'm constantly remembering something else I forgot to do. But with a new year comes new opportunities to focus! Thanks!

[mr.defyned]

I really needed to hear #6 today. There's so much I feel like I should be doing. But there just isn't enough time in the day.

[beelinebill]

I love this business and marketing track, Julie! Super information for everyone, even pro marketers! The marketing book you are working on will develop more details, I am sure, which will be valuable to everyone! Happy New Year to all!

[MoniqueJoinerSiedlak_Author]

Marketing is the bane of my existence! My biggest thing is wanting to start marketing when I start on my book, but what if I don't finish it on time? What if the editor get sick? Now it's waiting until I have the completed project in my hand, ending up with a shorter preorder time. Ack! There's a reason I color my gray hair.

[MistiPatrella]

This is so helpful! Looking forward to our conversation today. I need to stop trying to do everything. That's me for sure! :D

[myrote]

Thank for the tips. I'm looking to launch my first book and have been learning a lot from your videos. Keep them coming. I really like them.

[LindaKLee]

Thank you thank you thank you for reminding me to stop trying to be all things at once.
I don’t try anymore to be on every social media platform and I pay close attention to which ones I actually enjoy and which ones feels tedious and robotic.

[AlyssaMatesic]

This is a really useful video! I think a lot of people imaging marketing as a cold, calculating department, but I loved your third point--marketing can be about finding your community and adding to it as well!

[rachelrobertson]

Book marketing — well, marketing in general — is definitely the part of the process I dread. I’d much rather have an expert like Book Launchers help me. 😜 Love these tips!!

[SelfPubWithAndy]

Spot on with all these points as always!
#noboringbooks

[coreytoomey]

Great stuff! I published my first book almost 2 years ago and did pretty much everything you listed in this video. Live and learn. I’m confident the next go will be much better. :)