DON'T make these 10 book marketing mistakes in 2024

Learn the 10 book marketing mistakes I want you to avoid in 2024, from pre-launch through selling your book on social media. These 10 mistakes are easy fixes, but often ignored. Watch for all 10 book promotion mistakes and let me know if you've made any of these mistakes in the comments. (They happen to the best of us!)

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ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 5+ years, becoming a full-time writer and launching several #1 bestselling books on Amazon, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media.

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[katherinecobbauthor]

the terrible covers that I thought were so great! I have always done my own but have learned so much about this as I've gone. You can spot a self-made cover a zillion miles away...and sometimes even the paid covers are TERRIBLE, especially by small publishers. It is really up to us to do the research on what's popular in our genre and hit the zone there! But I've made lots and lots of mistakes other than that, too. One of my biggest is spending times tweaking old books instead of focusing on new ones! It's paid off to a degree, but writing more and investing in craft has helped me grow. Can't grow if we aren't writing!

[kyrabestories]

My big mistake was activating "dynamic bids - up and down" as my campaign bidding strategy in Amazon Ads (during December too)! Don't do that! Just choose "Dynamic bids - down only." Amazon is good at budgeting your ad spend, but the price of the click can eat away at your profits. So far, I've found that bids below $0.50 (and some as low as $0.25) still allow for impressions and clicks, sometimes at an even lower cost than the set bid.

[dpdenman]

My biggest mistake was doing too much. Marketing is overwhelming! Especially when you're new and people offer conflicting advice. I became so burnt out on it that I couldn't stand to even hear the word for 2 years.

[ChristyLoveSinging]

This is fantastic video with tips. I hope you can post more soon.

[MargaretPinard]

Great video! What if you look at your genre and think you're up to snuff but then Doubt Creeps In (Hadestown reference!)?? Do you have consultants or beta marketers you check in with to do an audit and tell you were you can improve? Would love that...