Using Design Sprint to define Minimum Viable Product (MVP)

Can you use Design Sprint to initiate a new product or define an MVP?

The answer is Yes. You can use the Design Sprint as part of a new product creation, innovation or proof of concept validation. The Design Sprint isn’t best used for execution work, but rather prototyping and validation. Using the 30-60-90 concept, we explain how you can use the Design Sprint as the first 30%, where it’s about coming up with a proof, to test and see if the market/audience has the appetite for it. From there, the next 60% and 90% mark should be a combinatioin of agile methodology processes and design sprints to execute and launch your MVP. Enjoy the video!

Timestamps:

00:00 – Introduction
00:30 – 30% - Design Sprints to define & prioritise MVP
03:20 – 60% - Agile Methodology to execute prioritized MVP
05:10 – 90% - Design Sprints + Agile to further refine and launch MVP
06:45 – 100% - Design Sprints + Agile to optimize, learn, improve or pivot

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Relab Studios is a Melbourne based, multi award-winning digital design consultancy with a high focus on data-led UX studies and well-executed visual UI design solutions. Relab is recognised as a specialist on UI/UX design solutions for complex eCommerce and transactional digital projects that requires high performance on conversion rates. Our design thinking process has helped businesses solve a common problem on making something complex feel simple.

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Hi Alvin, have you ever combined a "Roll Out" approach and agile methodology? (I meant to implement software in the firm's headquarters and then replicate the process in other locations, using an agile approach for this implementation). Do you have something published?