Design Sprint 2.0: Process Explained

Run a design sprint like never before!! The Google Ventures Design Sprint developed by Jake Knapp began back in 2016 and was originally a 5-day process... until now!

The Design Sprint is the simplest way to build and test big ideas. At AJ&Smart, we've run 100s of sprints. And we've modified it to be faster and more effective. And this video tells you exactly what that looks like.

A simple break down: Design Sprint (the original) to Design Sprint 2.0

AJ&Smart's Design Sprint 2.0!

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What's this video about?
Here at AJ&Smart, we have been working like bees these past two years to get really good at design sprints. In the process of running over 100 sprints we started to experiment and found countless ways to refine, improve or simply chop out whole sections to save on time & stress. We are super proud of the results & made this video to explain exactly how the design sprint works in its new 4-day format!

- the differences between the design sprint and the design sprint 2.0 explained simply
- a summary of the design sprint and the exercises
- tips and tricks to simplify the design sprint process
- how to do the design sprint in 4 days instead of 5

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Enjoy it and if you want more detailed videos about the Design Sprint 2.0 process and each exercise, check out our channel!

[AJSmart]

Hey! If you want access to exclusive UX / UI / Design Sprint resources, links and commentary - sign up for our FREE (and non-spammy!) weekly newsletter here: 👇
.
Also if you haven't already, subscribe to our Youtube channel for weekly UX / UI / Career / and Design Sprint videos:

[kitvillacin]

Please do lower the volume of the Background music next time, while watching I almost dancing, overall well done!

[KellenMenor]

Omg, the universe just answered my prayer. Thanks for this video this is really helpful.

[LaithWallace]

This is so much better and more defined. I’m definitely going to apply this into my process.

The worst thing that happened to me was having the team members just sit there and not get involved on the prototyping day... it was a hard room.

Love your Videos Guys great stuff!!

[juangermano]

I'm smelling a future playlist with a bunch of videos where each video represent each item of the day. That means we'll have a 'Map' video, a 'Sketch' video, etc. Well, that's already happening, since you guys have been posting videos on specific sprint activities.

Oh boy, I love this company. So much.

[remcovdberg]

Going to a customer in an hour to talk to them about an upcoming design sprint. It's the 1st time I'm doing a design sprint, so i'm super hyped (and also a bit scared). Your content was incredibly helpful, informative and (dare i say) entertaining. So Kudos, thanx and eternal glory to you all. <3

[AlannWikr]

Thank you for the video. It's great to be able to have a recap of what I'm learning about at Edinburgh college. Helpful!

[Diicasti]

Is there a new 3.0 design sprint for 2019/2020?

[koruuxdesign]

We were planning to create a video on when to use design sprints in a product team. And we hooked to this video. AJ&Smart, you did a fantastic job in explaining a step by step process of design sprints & how to accomplish it in 5 days. Taking inspiration from the same our _CEO. Bansi Mehta_ has explained a detailed video on *when to use design sprints in a product team* . We would love to get the user feedback on the same.

[WithUsersInMind]

The janitor got rid of all the post-it notes #WorstThingDuringDesignSprint

[JaakkoPalokangas]

Thanks for the 2.0 update! Love it and agree with the idea of squeezing Mon-Wed into Mon-Tue. So much easier to sell the idea of Design Sprint when you say that instead of full work week you just need key people for the first two days. In fact, in an internal design sprint, we were able to do Mon-Tue just on Monday but that is an exception caused a very small team who knew the problem and each other relatively well. You might ask was DS needed at all in this case and the answer is still yes, everyone participated felt that techniques helped us to understand the problem and domain better thus provide a better solution.

[learnuxd]

Haha last one was nice. Thankyou J for such a nice video 🌷

[SapphosSails]

I love all these videos so much! As a designer who's struggled to get companies to understand what UX/Product Design actually is, (spoiler alert it's not a "me too" solution) all of these are golden!

PLEASE! Keep making videos! As a side note I should really start making some too :p I'll be sure to mention you. (Don't bother checking this account is not one used for work)

Thanks again!

[amressam]

Should I run a design sprint for designing a new product for the first time? and if yes how I can manage to discuss all problems in one design sprint?
and thanks for your help

[Pollepubae]

I'd say my general biggest problem with my design education in Denmark is that we are so process focused, I have the feeling that any of our projects could be done in half the time. But we are constantly being pushed back on the drawing boards, back to the ideation it is almost as if it is forbidden to work concise and quick. I am of course also speaking as a student with "no more" than 3 years experience as an industrial designer.

But I would like to say, that an internship I had in Rotterdam definitely changed my perspective since most clients don't want to pay for the long process work, and "just" wants results. So I guess I have to look for more of those in the near future (;

Thank you for the great and quirky videos, that contains all the personality that a small design studio needs!

[dixitudit]

What should the team do with the voted HMWs from the first step? How should that relate to the Long Term Goal and Sprint Questions?

[RisyadHasbullah]

This is the most useful knowledge I've gained in 2018. Thank you so much for sharing!

[wowprogression]

Things that are missing in your playlist
- The actual storyboarding after the user test flow
- Formulating User Screener and when to send it. I read Monday morning but I think it's better Tuesday morning after all the information you got on Monday as the basis of your screener.
- A list of User test questions that you normally ask
- What happens after the User test and you have all the insights (which normally there will be duplicates)? Do you iterate and perform another test again the following week?
- I thought the prototyping stage is more of you working on it, it seems that everyone is still involved on the whiteboard prototype sketching. Which means you need everyone on the entire 4 days since they will be part of the observer room?

[sheebad]

Do you'll conduct icebreakers? And other exercises to keep the session lively?

[hernanvirgolini]

Awesome. Thanks. The worst thing that happened to me during a Sprint, was a lady phisicaly attacking another team member by jumping on top!. Everything turned out to be great at the end but that sketch day, was crazy.