The Future of Social Media Intelligence - Webinar 1/3

This webinar is 1 of 3 in the 'Social Media Research: State of Play in 2021' NewMR event.

Social Media Intelligence first took its place in the researcher’s toolkit around 10 years ago and has offered significant opportunities to derive consumer insights while presenting some challenges.

Gaelle Bertrand, in conversation with Dr. Jillian Ney, the UK’s first Doctor in Social, will review how the practice of social media analysis has developed, what has influenced it and what the future might hold as sources, tools and techniques continue to develop.