What Is Inbound Marketing?

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Inbound Marketing is a combination of marketing strategies, processes, and tools that help companies solve their biggest marketing challenges. At the core is an emphasis on creating and distributing relevant, helpful content to target personas via their preferred digital marketing channels. It’s a very different approach to outbound marketing and traditional marketing.

This video explains not only answers the question "What is inbound marketing", but also shows you the impact it can have on your business.

Inbound marketing uses tactics to get your product or services in front of a target audience with different types of content—compelling content. This valuable content is what will be the driving force behind your lead generation and lead nurturing. That’s why content marketing is a big part of any inbound marketing strategy. Your content creation has to keep in mind all of the stages of the buying cycle, both long term and short.

Your content will help to establish you as a leader in the industry and builds trust.

Your inbound marketing strategy will also include landing pages on your website and call to action. Case studies, blogs, infographics, emails, social media posts, and video marketing will all be tied into your inbound marketing plan.

But in order to generate organic traffic to your website, especially when a potential customer is ready to buy, your website content will have to rank high in search results. Your website must have the right SEO strategy. To encourage return visits, it must be well-designed, easy-to-navigate and mobile-friendly. To drive conversions, it must provide the right marketing context. Whether you want your website on the HubSpot COS or Wordpress, our team can craft a website that both search engines and potential buyers will love.

We are experts at SEO strategy and optimizing websites for conversions and user experience. We have a well-defined website process to get your new website up-and-running and capturing and nurturing qualified leads quickly.

Kuno Creative is a digital marketing agency and HubSpot Inbound Marketing Diamond Partner. Our in-house team designs numerous websites for HubSpot CRM and other industry-leading platforms.