The art of understanding your customers

During the recent MBA Study School, Prof Sam Fullerton spoke about how we as consumers are constantly being watched, investigated and monitored. The title of his presentation is: “Spies, the art of consumerism”.

In this episode, Prof Christo Bischoff from the NWU Business School interviews Fullerton to gain greater insights into his perspectives and tools to establish the habits of consumers, and how we, as marketers, can also better understand our consumers and customers.