Strategic role of marketing goods and services (HSC Business Studies: Marketing)

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In this video we're looking at the topic of Marketing. We're focused on the 'Roles' part of the syllabus.

This is the first dot point in the syllabus: Strategic role of marketing goods and services.

The information from this video comes from a range of sources, including material I've created. A good starting point is this textbook:

Check out my website for more info on Business Studies:

Video was made using Screencastify (not sponsored).
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If Marketing is about maximising revenue, then would Operations be about minimising expenses?

jamesspencer