My Mood Board Process In-Depth

Finding creative direction for a new client can be tricky, but in this video I’ll walk you step-by-step through my processes. Learn how to identify keywords from your discovery meetings, develop a mood board, and leverage your inspiration to come up with a compelling direction for your branding & design.

📽️ CHAPTERS
00:00 - Intro
02:56 - Project Breakdown
05:44 - Developing Pinterest Boards
15:08 - Curating Inspiration in Illustrator
29:13 - Mood Board #2
33:18 - Presenting Principles & Template
41:24 - Live Call/Presentation Alternative

Let me know what you’d like to see next in the comments!

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[marudesign.studio]

You don't know how much this video helped me, as I'm creating my personal brand for school. Rachel's videos are so in-depth and I'm always learning from them. would love a series where you go each step of your design process.

[adidah.design]

Thank you so much for letting us know how a professional moodboarding process can look like.
I learned a lot and would love to see more content like this :) for example: how to create a stylescape or how to create a style guide and what to include.
Keep up the great work!
Best regards from Austria,
Katrin

[Labina]

Although I have seen a lot of Moodboard Creation videos before, this one was the most insightful and easy to follow. Plus the way you explained your creative choices and showcased the actual implementation; gosh thank you!

[geishagrrrl]

Rachel's Clinic and my all time fave!

[TocoLarsen]

Love to know more about the presentation, and watch what a great template ... as alaways a great work done, congrats!

[namyashka]

Thank you! It was very helpful. We would like to see more videos of this kind.

[njengathegeek]

I really love Rachel's tutorials 👌

[JxArrieta]

Yess! We want to se the logo process ✨✨

[sashashae]

This was awesome Rachel!! I agree that doing either a video walkthrough or hoping on a call is so much better than just sending over a PDF. It certainly takes practice, but makes the process much smoother when they are clear on what your ideas and reasoning are for the choices made. Definitely I want to see more of these kinds of process videos and behind the scenes of bringing brands to life through the process and thinking.

[ayrtonart]

Thanks Rachel 🙌. Your videos are so helpful.

[emilias.]

I love your videos, and how you explain your way of thinking. You have no idea, how much I've learnt from you. Keep it up! :)

[Babugue]

The logo? Please do all the visual branding, it's always very helpful to see your thought process, and improve more. Really love everything about it.

[OsvaldoOsorio]

Thank you, you are excellent with the explaining ideas, and how to group all the stuff in a sharp presentation. Thanks.

[davidsmusic]

Hey, your videos are so so good dear colleague!! I lived two years in Joburg and I really love your country and ja! Cape Town is so so amazing. Greetings from Germany!

[tibibara]

Rachel the best! Thanks for this tutorial! 💮 I've learned so much, again!

[annakopinska]

I loved this video so much! Thank you! I'm new to graphic design and I wonder if you could do a video on how you present the information from either a mood board or a brand identity concept to the client? I wonder how much I'd need to say compared to what's already written out, and if there are any presentation dos and donts. How long should the presentation be? Maybe do a look recording of one of the conceptual projects to let us see what a recording should look like?

Thank you for all of your hard work! So inspiring!

[worldstop]

you can even move the masked images by the anchor tool, by pressing "a" on the keyboard. you can directly move the images without double-clicking them.

[killianmerdrignac]

Wow! So many tips and tricks I never actually brought together before. Thank you Rachel for the high quality content you put out there 🙏🏻

[literallyshane]

Really informative and well structured, thanks Rachel

[romainerena]

Really Great video and so helpful! Thank you! Already waiting for the next one 😉👌