Positioning in Hotel Sales - Hotel Sales Training from Steinhart & Associates

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Hotel sales managers have to know about positioning. The Hotel Sales Coach website features free sales training for people in the hospitality industry. Areas of specialty include hotels and resorts, restaurants, convention and visitors bureaus, and hospitals and medical centers. Over 27,000 salespeople have attended the in-depth, highly- acclaimed paid training programs, and now others can access this training and these tips for free.

This training is offered by Steve Steinhart, CHSE, CHME, who is recognized as one of the premiere hospitality sales and marketing consultants in the United States. He satisfies this highly specialized niche by concentrating on three specific areas: training, service and leadership.

The training coaches precise sales techniques from entry level to highly sophisticated. Recognized for being able to appeal to both experienced sales personnel and rookies, these training programs are highly regarded for their ability to allow attendees to realize increased productivity the very first day they return to their offices.

Having assisted thousands of franchises, management companies, hotels and resorts, it is clear that there is one dramatic, unequivocal, common denominator that exists amongst every single one that meets or exceeds their forecasts... an effective and productive sales effort.

Steve's training has received excellent feedback for the increased productivity he brings forth. Inexperienced sales managers will immediately be able to implement this material into their daily routines. For the more experienced sales managers, the material will act as reminders and reinforce the tools and techniques that have been identified as common denominators amongst truly successful hotel salespeople.

General Managers and support staff are encouraged to receive this training. The tips assist in accelerating their understanding of the sales process, provide them with tools to monitor the sales effort and even see how they can be more productive and involved in sales.

Some of the areas of emphasis are:

• Identifying New Accounts
• Making Effective Presentations
• Selective Selling
• Small Association Negotiations
• How General Managers & Owners Can Be More Involved in the Sales Effort
• Negotiating and Closing Techniques
• The Dynamics of Target Markets
• Effective Hotel Sales Negotiating
• Marketing to Associations
• Accelerating The Rapport Building Process With Customers
• Effective Time Management
Further, to increase group and event sales and to assist the sales manager's activities as they pertain to maximizing revenue, other important topics include:
• Introduction
• Selling vs. Servicing vs. Administration Self Analysis
• Three pitfalls of event and restaurant sales
• Identifying new accounts
• Selling to new accounts
• Selling within existing accounts
• How to make winning presentations
• Accelerating the rapport building process with customers
• Identifying your strengths and weaknesses

In addition to training for hotels and resorts, these tips and techniques can be easily adapted and used by those in these inches as well:
• restaurants
• convention and visitors bureaus
• hospitals and medical centers