If I Wanted to Go From $0 to $1M... Here’s What I’d Do

If I lost everything had to start from scratch - how would I do it? In this video I breakdown my zero to £1 Million business plan blueprint.

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Who am I?
My name is James Sinclair and I'm the founder and CEO of The Partyman Group of Companies. I started building my business when I was just 16 as a family entertainer after that I built up an entertainment agency, then moved into building a leisure and day nursery businesses. Today we operate a £30 million business which includes leisure, childcare, outdoor attractions, commercial property, arts and crafts manufacturing as well as one of the UK’s oldest Ice cream companies; The Rossi Ice Cream Company.

⌚️Timestamps:
00:00 Intro
00:18 The Rules
00:52 Start Up Cash
01:38 The Business Idea
04:48 Test & Measure
05:30 Sales
07:08 Online Presence
07:56 Sponsor
08:50 Opening a Shop
09:09 Data
09:33 Team Build
10:09 Building To Sell

#business #entrepreneur #businessowner

[olliec]

You make it sound so easy! Just sending out a few visuals and getting £100k in pre-orders within a few months. I'd be curious to know how many new businesses actually manage this in real life.

[Greggieboy]

James, I bought my kids to Marsh Farm (when you were just a whipper snapper) and you did a magic show and got me up on stage. You were great and near the end you said to the crowd that that you owned Marsh Farm. I thought you were about 16 and thought you were winding us up, but subsequently found out you were telling the truth. I have been fascinated by your journey ever since. Love the channel and find your advice very inspiring! I think the 2 biggest things holding people back are self belief and risk aversion. These are the 2 things that separate those that become Entrepreneurs and those that want to, but don't. Keep up the great content mate! Cheers

[justinlewis]

As a serial entrepreneur like yourself, I must say this is a brilliant summary. The part that you might have sandbagged a bit is staffing. I’d love to see a follow up video on how you would scale your staff, and at what milestones you might add each member.

[mmdgraphics]

Great to see content on the earliest days of starting a business. So far I've found just getting income at the beginning is by far the hardest thing, having no capital makes everything 200x harder.

[garethaskew-hargreaves]

I came across your channel and podcast about a month ago and have seriously been inspired. So much so that I’ve begun selling on eBay as a first stepping stone to more serious business.

Very much enjoyed this video.

[carlrea]

There is a product out there that 99% of schools do not use or indeed know exists and yet most schools and businesses use an outdated version.

Coming from the print industry this video has really given me a great idea.

Thanks James.

[RobinMWaite]

Built to Sell is a fantastic book by the way, the author is John Warrillow

[abdullahk]

Great video. That said as a teacher, I can't see schools helping sell products!

[dysmuskisilu]

Someone please give James a back massage coz he is single handedly carrying entrepreneurs on his shoulders.

[Lumberjackatthesea]

Comments are great :))

James thank you!
For me it’s about the stationary, but it’s about the confidence and execution

[BurakKulbay]

Great stuff! Literally doing the same in Japan. Starting a high protein-ice cream business (that's how i stumbled upon your channel) and I'm at the stage where I'm trying to sell the product without even having a single piece of machinery let alone a factory (those will come in January). I've got several meetings with distributors lined up and attending two trade shows in November. Wish me luck!

[kingofthepennies]

Thanks for uploading this I'm a solo entrepreneur and you have really made me think post covid how and what I should be doing. I really feel that starting back at the beginning I could really change my whole situation. Thanks for all of your hard work in these videos and sharing your experiences.

[DanielSmith-zwei]

hands down best advise! and your book getting customers!

[kittyyalo]

Have any of you watched his other videos? There is a method to his growth and a reason why he's doing so well. Excited to use some of these tips and thank you for giving us FREE advice - something some of us unfortunately don't deserve 😂

[pitzboechannel]

In a pletora of online business tutorials, as a food and cpg category management student, I’ve been looking for a video like this for ages!!!

[LukeStephenson]

As someone that sells physical products, I can confidently say that stationery is a tough gig! Its a very competitive and crowded space. One of my brands is a planner brand... It makes profit but its not a niche I'd recommend. I wouldn't personally go down the brick and mortar route either. That's also a tough gig. Sure, Whsmiths did 1.4bn in revenue last year but they have over 1, 100 shops!... that's only just over £1m in revenue per shop and you're talking about a very famous brand. They also only posted a profit of £63m, so 4.5% net margin which is pretty grim. Meanwhile, rymans did £105m in revenue in 2022 across their 200 stores (~£500k revenue each)...and posted a loss of £3.4m for the year ! Did you have a specific product range in mind when you were making this video james? I just can't imagine too many influencers getting super excited about the prospect of advertising bog standard stationery items so thinking you had something specific in mind

[colin]

My mate has built up a stationary business in Cape Town over 20 years basically on how you have presented it James. He was supplying loads of schools BUT the industry is now swamped with companies working on shoe string margins which has basically halved his turnover. One thing that really helped was to introduce a stationary pack at the start of the new school term which he had on his website. Personally I don’t think it’s a great business to be in. Great video though.

[ManpreetSingh-iymo]

Hi James, funeral services is very rewarding ie helping grieving families.

It’s predictable, recession proof, minimum 1-2 staff to operate, no competition ie nobody wants to do this and it’s VAT exempt.

I love the Starbucks load app, 👍

I learn so much from your videos, keep it up 👍

Thank you 😎

[hahabobblehead]

hey James, how is the new brand doing? did you hit your goal with it?

[billy]

Yeah I agree with the comments. This isn’t exactly a realistic expectation of business. You say you did it with teddy bears but you already had running business & earning money. This is something full time that someone without knowledge would do. They would need to earn & learn at the same time.