I joined the Crumbl cult lol | Trying Crumbls Cookies and analyzing their business practices

So many of you have already heard about Crumbl by now. And if not, in short, it's a really fancy/expensive sweets company. And although I've heard of them before, I didn't know they had a weekly rotating menu of sweets, which is pretty unusual. So I've decided to go try them for the first time myself, and then do some analytical deep-diving on how they construct their menu, how they've managed to amass such a loyal following with their unique product choices, and also whether or not these choices are actually hurting their company.

Here's the link to the weekly cookie catalog as promised:

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[st]

got this vid and my recs and it was cool! i was unaware to crumbl cookies' strange parasocial approach to the food industry until about a few weeks ago because i dont like big frosted soft cookies like that. a bakery having weekly launches is absurd and also weird that they have an entire app with comment like will other places start doing this? am i going to have to track weekly drops at subway until they have the italian sub??

[TheDoraArmy]

i wish i could try them they look good but i have celiac disease 😭😭