Facebook Ads Reaching The Wrong People!?

Meta doesn't always show your ads to who you tell you them to. In this video I explain why this happens, how this can actually benefit advertisers, and what you need to do to make sure you get the ad results you want.

Recent Facebook Ads updates mean that targeting isn't quite as important as it used to be. Which means that Ad Creative is now often the deciding factor for campaign success. Here's the video you need to watch next...

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[twowanderingsoles]

Thank you for this video! Everything we published was being sent to the wrong people and this cleared everything up for us. Thank you!

[leadgenjay]

Testing multiple ad creatives is key; a winning variation can drastically lower your cost per lead by resonating better with your audience.

[promo-ads]

Thanks Ben for the amazing video, we are always facing issues with Meta with their changes specially with the special categories campaign such as real estate lead we have to select housing, the only option we have is the interests and we cannot choose the right audiences that have the ability to buy a house their campaigns became worthless lately.

[AndrewStreet-fg]

Your content is fantastic, I'm always coming to you for the answers man. I share your channel with everyone!

[gerganadimitrova]

Thank you! half of my ads are shown to 65+ and man, even if my target audience is woman 25-45. I really appreciate this video.

[TechyRakshakold]

Why The *Exclude Interest* Option is not their in Advantage+ Audience? it is also needed in many areas where interests of People Overlaps.

[Askthehealthcoach]

This video helped so much. Thank you for posting this

[monazahra]

Nothing works. It seems that FB is not the best marketing option for a local business. You either get bad leads or No leads.

[JonnSebastianneBPido]

This video is just what I was looking for
Thank you Ben! 🙌

[shijil_s]

Why didn't i come across this channel earlier? Ben, you are really a life saver.

Love from India❤

[Yarrrr]

literally on my ad account:Advantage detailed targeting...
Bla-bla-bla... It’s automatically enabled because it’s proven to improve performance for this campaign objective.

[DijitalMarketing]

With the location exclusion feature, it is possible to exclude those who have recently arrived at the target location but are currently in another location.

[sethollerton]

Ben, you rock! On the "Breakdown" I cannot get detailed city reporting where my ads show. Is this possible or is it only "Regions"? Many of us advertise to small cities and I've recently received feedback from a client that their ads were showing elsewhere. Thank you!

[LordHeroMc]

Ben since meta removed the original targeting… how do you suggest we do Omni presence campaigns now? Before you said to target a specific niche to reach the same people daily

[daroperaless]

I specifically selected rich neighbors, selected interests, and behaviors of rich people. Yet, Meta keeps bringing me poor people from outside those neighborhoods. I´m using original targeting audience, but still garvantage+ (yes, garbage + advantge) can´t be disable.
What should I do?

[jeanmichelmailhot]

Thanks for the update, but there's two things I am biased in this video, especially after spending millions on lead gen ads...

1. you cannot get a refund for this, I've tried multiple times from dozens of different client accounts, including mine; I would be glad to be proven wrong with your method of doing so
2. as for the best way to not reach those regions, adding exclusions is better, as even if you unselect "reach people beyond", it'll still target people who passed by that region (travelers)

[alperenkucuk]

Hey Ben, Is the age range still important? Im asking especially for the clothing brands. Because Meta AI is very smart these days. My clients was really sure about their audience's age range when we started than I tried ASC+ campaign and I realized we get great results and purchases from an age range that we did not target in the beginning. So then I changed my other campaigns age range more broader such as 18-65+ to let Meta distribute my budget and also broader audiences has decrease the CPM. What do you think about it? Your ideas is very important for me

[xaviarmusic]

I’ve started separating adsets to men and women separately, interested to see the results

[tammyreynolds]

Hi Ben, great video thank you. When you notice this happening on an ad do you make the tweaks to the ad that's already running or do you end that one and create a new one and include the tweaks on the new one?
After watching your video I just checked my results on an engagement campaign and 20% of my impressions are from men aged 55-64 and a further 30% are men over 65. These are not my market at all 🙈

[jeypireyes]

Thank you for this content, really helping me improving with facebook ads