The Golden Ratio for Logo or Icon Design in Illustrator

CREATE THE GOLDEN RATIO SPIRAL AND A LOGO MARK WITH THIS TUTORIAL! | We’ll create the Golden Ratio rectangle from scratch in this tutorial and you'll see how easy, fun, and useful this technique can really be!

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In this Adobe Illustrator tutorial, we will create our very own golden ratio spiral rectangle (Fibonacci sequence) and then use the techniques we’ve learned to create a series of circles that we can overlay on a sketch in Illustrator and use the Shaper Tool to quickly hack away and join shapes together to create a simple flat, negative space icon. This technique is effective for so many different design applications and I think you’ll really love this! Thanks for watching!

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[rhqstudio]

this is THE most helpful illustrator video I ever watched and believe me I ve watched a LOT!! thanks for having no annoying music and for being quick

[TheHATCHA]

I owe my entire career to you Tutvid. I am a single mother who learned Adobe products using your tutorials years ago! I was a secretary and I volunteered to do graphic design work and web design work using WordPress. Eventually I proved my worth and now our business management company has a marketing department where's before we didn't. So thanks for everything! ❤️

[m.e.o.w.h.o.u.s.e]

I really appreciate the way you use the tools! Excellent explanation and short cut tips.

[hhbadarin]

Never heard of this rule before, thank you!

[Swordsquire]

I wonder if this can be done in Clip Paint Studio?

[nyxbozovic]

The first thing I learned when I started using Premiere Pro was to use Adjustment Layers, when I started using After Effects, it was to use Easy Ease and, now, when I begin using Illustrator is 1.618. LOL.

[mariellaguingab]

If i dont have shaper tool what do i use instead?

[GFXMentor]

Hey thank-you for this tutorial. One question why do you prefer shaper tool instead of shape builder tool?

[digofr]

i´dont know why, but when i put the " 500px / 1.618" i get a tiny square with 0, 309 px =/
Anyone knows why ?!

[dan_s_higginson]

You started with the golden ratio then stopped using it after creating the spiral.

[zydxkeke]

Thanks for the tutorial. but for that 1.618 thing, I'd like to use scale tool and press ALT -> 100%/1.618 -> copy, then press Ctrl + D whatever times you want.

[tradebrah]

I can see the shape builder tool crying

[clintt]

I had a prob in AI CC 2018 (mac) where the smart guides don't show. I toggled command-U and that got them working again, in case there's anyone out there reading this who's experiencing the same bug. Great tutorials!

[DaNePovjerujes]

I have a problem, when i divide it by 1.618 it just turn so small, please help

[jonathanxdoe]

The ratio is about proportions between primary, secondary, and tertiary forms! If you stack any number of shapes, even if they have the right proportion between each other, it won't work. It's like the 60-30-10 rule for colors, you cannot keep adding colors just because their coverage respect one of the threshold... Also if you keep relying on rules that you don't fully understand you'll make 2 mistakes. 1st people will see that your work is sloppy even if you think that you are covered by THE RULE. 2nd You won't develop a personal sense of balance because "I'm using THE RULE, why should I double check my composition".

[chefnovaa]

doesnt work when im typing /1.618 its super super small... dont what the problem is

[KavkazecVnature]

Amazing tutorial, taught me a lot of new stuff about logo design. I just have a question that keeps coming back to me every time I watch a logo tutorial where the Fibonacci sequence is being used. I am trying to understand what is the whole point of making these circles withing squares and then rotating them into a spiral when you can just create a circle and duplicate it a bunch of times, dividing every next copy by 1.618 in terms of scale? Is there something I don't understand or are these really a bunch of unnecessary extra steps?

[mamanue]

I feel like I never knew how to use illustrator after watching this haha. useful thank you !

[brickboy]

For speed I would record two actions one for divide by 1.618 and a second for plus by 1.618. Set the action pallet to button mode then it’s a one click process.

[joseraul]

My english is not too good. So i cant understand what key combination he use there 11:52. Can someone please tell me? Thank in advance :).