How to sell average product?

How to sell average product?

To sell your product should not be superior. Your product doesn't have to be the best to sell. If customer believe your product is good & unsure about your competitor's, they will choose yours. If you and your competitors all make excellent products, don’t try to imply that your product is better. Just say what’s good about your product – and do a clearer, more honest & informative job of saying it.

Just about every advertiser has assumed that in order to sell his goods he has to convince consumers that his product is superior to his competitor’s. This may not be necessary. It may be sufficient to convince consumers that your product is positively good. If the consumer feels certain that your product is good and feels uncertain about your competitor’s, he will buy yours.

💥 Do you agree that a product doesn’t have to be superior to succeed? Drop a 💬 and share your thoughts! Let’s talk strategy and how perception can drive sales.

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