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Marketing Strategies for Beauty and Cosmetics Brands
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The beauty business is changing at the fastest rate ever because it is so competitive and so many new ideas and trends are coming out all the time. Statista says that the market will grow from $507.8 billion in 2022 to $758.4 billion in 2025. With the right marketing strategy and plan, you can win over beauty shoppers' hearts and turn them into a group of loyal fans.
What should marketers think about in 2023 to come up with a mind-blowing plan that will improve all business performance? What do AI, AR, and omnichannel have to do with it? Let's do a marketing change together.
The beauty business has never been stopped by wars, natural disasters, pandemics, or global economic crises. the pandemic was in a strong position, but it was able to change that by closing shops and getting customers to act differently. Total lockdown, and all physical places must close? Ecommerce has exploded into our lives, making up nearly 26% of sales, and beauty brands now offer a virtual try-on option to find the right foundation for all skin tones, which increases the conversion rate by 90%. Marketers learned how to change their businesses to keep up with the times, and the most successful ones now set the trends.
#marketingbeauty
Copywriter: Kamran Tagiyev
Voiceover author: Jeremy G.
Animation author: Nazanin Suleymanova
Sound editor: Mahluga Taghiyeva
Project manager: Kamran Tagiyev
The beauty business is changing at the fastest rate ever because it is so competitive and so many new ideas and trends are coming out all the time. Statista says that the market will grow from $507.8 billion in 2022 to $758.4 billion in 2025. With the right marketing strategy and plan, you can win over beauty shoppers' hearts and turn them into a group of loyal fans.
What should marketers think about in 2023 to come up with a mind-blowing plan that will improve all business performance? What do AI, AR, and omnichannel have to do with it? Let's do a marketing change together.
The beauty business has never been stopped by wars, natural disasters, pandemics, or global economic crises. the pandemic was in a strong position, but it was able to change that by closing shops and getting customers to act differently. Total lockdown, and all physical places must close? Ecommerce has exploded into our lives, making up nearly 26% of sales, and beauty brands now offer a virtual try-on option to find the right foundation for all skin tones, which increases the conversion rate by 90%. Marketers learned how to change their businesses to keep up with the times, and the most successful ones now set the trends.
#marketingbeauty
Copywriter: Kamran Tagiyev
Voiceover author: Jeremy G.
Animation author: Nazanin Suleymanova
Sound editor: Mahluga Taghiyeva
Project manager: Kamran Tagiyev
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