The Secret to Growing on TikTok

Let’s look at XCJ. Jen, the co-founder, came on the podcast and they became a client of The Creator Code which is my social media agency. Two of the videos we made with them reached over 1 million views. This brought in thousands and thousands of followers, tons of orders, and a really exciting article in Forbes.

The big takeaway is that both of these videos revolved around storytelling. One tells the story of mistakes you can make while steaming dumplings and the other is a founder story that we actually took from our podcast. People really love seeing transformations and it’s often over-complicated.

Be authentic and tell your story. A few ideas include “Why did you start your business?“, showing a recipe with your product, or talking about the struggles you faced along the way.

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