The Secrets Behind Joe's Pizza in Greenwich Village

Who doesn't love a New York slice of pizza? Watch to learn about the rich history of this New York pizzeria and the family that runs it.

At 77, Pino "Joe" Pozzuoli is still a major part of the Joe's Pizza team. The founder of the iconic Greenwich Village pizzeria comes into the restaurant almost every day, and he always samples a slice for quality control. His grandson, Sal Vitale, oversees both the original location and the new East Village outpost.

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[TheFreeBard]

he was so fascinated by that old man at the pizza place he became that old man at the pizza place.

[SMOKE-N-BONE]

"i wanna tell u somethin..joe is my name, pizza is my game"

that was Gangster

[Pikachufan]

"I don't understand why so many people come"

Your place was featured in Spider-Man 2

[zelly]

Oh man this hits all the right notes. Food. Family. Hard work. Loving your job. Not being it it for the money. I wish we saw more of it. Never change Joe's.

[GrandpaCanCook]

Now that is what a slice of pizza is supposed to look like. I left Brooklyn 55 years ago. For the last 20 I have been trying to get a pie to look like that.
I live in Australia we have some good pizza and some bad pizza, but no Brooklyn pizza.
Great work guys.

[marcuslee]

Thank you, Joe. For giving us Pizza Time ^^

[baldjesus]

always wanted to try a new york slice of pizza

[tommot]

When a pizza is made right, it's the best tasting food in the world. And don't let anybody tell you any different.

[stephentimoney]

Love this video, Joe's so passionate about what he does his eyes light up when's he's talking about pizza and when he's talking about his grandson. What an incredible legacy to pass on.

[cougardave]

I seldom comment, but I just have to say—this was simply a beautiful story. The relationship between the grandson and grandfather...just beautiful.

[mchoffner]

Best. Slice. Ever.
Even better than best when you were on the corner, and Joe serving up the pies. Love you Joe! Thanks for years of pizza perfection. Tradition. It's that simple, pure, and soul-satisfying.

[ImyManzProductions]

A good high quality cheese pizza is all you need for immense powerful flavor. No toppings, no dipping sauces necessary.

[YT-Traveler]

I love authentic family owned businesses. God Bless You Joe and Family.

[sopphiavallota]

I just came to Joe's yesterday. It was crowded since there is a lot of pizza. Every bite was perfect and worth it. I actually chose the plain cheese pizza.

[michaelrose]

If you want a good slice, come in when the guy on the left at 2:08 is flipping pies. Usually at night. A little slice of heaven!

[JohnMarascia]

That's a blessed man with his grandson. Love and Peace Always.

[thespanishinquisition]

Parker! You're late man, always late!

[YaminRahman]

I can't believe all of this beauty and history is just an hour away from my home in Queens, New York. It is truly amazing how unique and diverse New York City is. In many parts of the U.S., all you can see on people's skin are black and white, but here you see white, black, light brown, dark brown, yellow, tan, you name it. Also, on the topic of pizza, New York Pizza is really cheap, costs a dollar for a slice, and is very crispy, cheesy, and delicious.

[nmc]

Best slice in NYC. It's always packed! Great pizza, great people, and great service! Highly recommend if you ever visit NYC!

[lu_lenardt]

What a great grandson this man is. He understands the power and the beauty of a family business. Beautiful to watch this story.