To Get Customer Insights, Don't Ask Questions

[unbotanik]

Any chance there is full video avaliable?

[sophiecorcut]

Measuring emotions with all these uber scientific measures just feels counter-intuitive and like creating processes for the sake of it. The real question for me, is how do we find new ways to trust each other's human judgement in big corporations, when the language and logics with most credibility for making a business case are quantitative and numerical? The problem is, it's like trying to translate emotional intelligence into stats or numbers, you might be able to do it in some way with heuristics, but it's entirely missing the point. How do we measure happiness? People have tried, but we've realised we can't really do that... I think the best methods here are likely to be a return to ethnographics and watching people in their natural environments, to see how they react and behave.

[negative]

That's great, but how do you do that?

[advertgroupitaliaagenziadi]

actually neuroscience with neuromarketing helps to know the hidden truth. However, I believe that qualitative research with projective tests together with neuromarketing can help a lot.

[thesoultwins]

'Briggs- Myers''...LOL!

[Ari_]

Most of this is so dumb, corporations should listen less to these pretentious psychologists who know nothing about real people and JUST ASK

[defnebaseren]

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