What Is A Consumer Insight?

The definition of an insight is something that is not very clear in advertising.

In this video, I will share with you what is the definition of an insight and show you some examples from Cheetos and Extra Gum of how an insight can be used in advertising.

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ABOUT ME: I’m Julian Cole, a strategy trainer at the Strategy Finishing School. I’m also a strategy consultant to leading brands like Uber, Disney, Facebook, Apple, and Snap. Previously I was head of comms planning at BBH and BBDO New York where my team and I won over 100+ creative and strategy awards.

[BraggConra]

Great explanation! Understanding consumer insights is crucial for any marketing strategy. Your tips are very practical and helpful for improving my data analysis skills. Thanks for sharing, Julian! 🌟

[courageousfitfemale]

My mission was to understand what the word insight means (for an assignment). I watched a handful of videos. Yours was the best one. Simply and vividly explained. And your guest (co-founder of Tangled), who definitely anchored it for me, thanks to him, as well. While I'm sure others may dismiss this video as a trivial thing this video means a lot to me. I now feel more confident in my use of the word insight and my mind has been transformed with the usage of the word. Cheers to you!