Book Cover Design: How to Create & Choose the Best Cover for a Nonfiction Book

For readers to access the incredible book you wrote, the cover must intrigue them. Yes, we’ve been told NOT to judge a book by its cover, but the truth is, we all do.

Because of this, your book cover is one of the most valuable pieces of marketing you'll ever have!

- A great title matters
- The perfect subtitle is important
- Your social media marketing can work wonders

However, no matter how much people HEAR about your book, if they SEE it and aren't impressed, they may not make the purchase.

That’s why in this video, Chandler breaks down:

- What your book cover needs
- Why it's important
- How to ensure you have the best design for your book

This way, when readers judge your cover, it will help, not hinder, your marketing efforts!

Ready to publish your book? Check out our free training here:

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Thanks for watching (and SUBSCRIBING)! :D

[jzmblco]

What was your biggest takeaway about book cover designs? Any other tips you've picked up you want to share?

[SharonMarta]

YESSS!!! Thank you for explaining the main goals with cover design. You did a great job explaining it. As a cover designer I try explaining this to my clients as well. I will add, yes "easy to read" for the title but also the visuals need to be "easy to understand." When you start combining too many visuals and too many concepts the cover can become cluttered and start to look like a cut and paste collage. A lot of times our first ideas are very surface level and can be pushed further. It's ok to let go of our initial ideas, especially when they are not working. That's part of the process is seeing how they look, from idea to paper. Your designer is the visual communicator. Let your designer help you brainstorm other visuals and moods that can communicate the same message but in a clear and simple way. There's a lot we can do with colors, fonts and style to communicate the message that are often overlooked.

[farradaywilliams]

I think the best takeaway for me in this video was your 3 Points that a Great Book Cover Design should have. 1. Grab Attention 2. Easy to Read and 3. Understand what it's about in 2 seconds. Plus, I liked the part about being subjective by not settling for less than the Best. I did a survey and offered up a vote, and the various responses it led me to do a series. Smile... "Discover The Real You" series of 4 Books. Great techniques Chandler. You're One of the Best in your field of expertise, you and your Wonderful SPS Team. A very proud student of SPS school. Farraday Williams

[maureenwise]

love the very last tip of superimposing your book cover in the top selling books list - not only will it help to compare but also pump you up to help you see it there!!

[maureenwise]

unrelated: love the tile in this kitchen!!

[f.erment]

I found this video by accident and gladly this is really helpful to me
Thank you!

[SussanVanZant]

The best hint...location of the title - Top third.

[hannahamr]

Hey...
I need help I have to design a book cover for a school project about renewable and non-renewable energy and I need a creative idea or something that attracts people to read it

[kimcurranphoto]

hi there, thanks for the content! Wondering about how much I should expect to pay for editing of a 9, 000 word workbook?

[thejewelstonequeen]

But what if I'm a good writer and an artist, I have more fun drawing than writing, But if u say it must be professional than I would have to find someone other than myself.

[residualroyaltyacademy]

Do you guys publish with amazon or someone else?