Connecting Offline/In Store Purchases with Online Behavior

SPEAKER: Ciara Adkins, Sr. Analytics Architect, WillowTree

For lots of companies, the full customer experience includes Buy Online/Pick-up In Store (BOPIS), Curbside Pickup, and Ship To Home (STH). Understanding that full experience gets complicated since connecting web analytics and Point of Sale (POS) systems typically require a custom solution. Ciara has worked through this scenario at both The Home Depot and WillowTree, and gets very tactical about it by walking through data collection, transformation, and integration ups and downs.