Living Your Brand - Martin Thoma - Hard Corps Marketing Show - Episode # 293

Are you living your branding? Or is your branding just a collection of graphics and slogans?

Today's guest is a serial entrepreneur, world-renowned brand strategist, thought leader, speaker, and author of Branding Like The Big Boys. Martin Thoma is Co-Founder and Brand Leadership Strategist at Thoma Thoma. Martin joins Casey Cheshire on this week’s episode of the Hard Corps Marketing Show to discuss the realities of what it means to brand yourself and how to use brand leadership to develop more robust emotional connectivity to your customers.

Busted Myths:
~ Branding is not a marketing communications activity. It is a leadership discipline.

Takeaways
~ Branding is more than a name, logo, design standards, or marketing campaign. It is a leadership discipline.
~ Branding is the expression of your company at its essence
~ At the end of the day, the CEO is the steward of the brand.
~ A good brand helps attract talent, new customers, and drive the company's overall success.
~ Being unique is a high bar. Even if you are the first and only, if you are successful, in a year there will be 2 or 3 more companies like you.
~ Live your brand. At the end of the day everything you do should be an expression of your brand.
~ The Brand Leader drives a powerful culture driven by core values that are anchored in the brand.


Quote of the Show:
~ “You can't get the right answers if you're asking the wrong questions.” - Martin Thoma

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