One of history’s worst marketing campaigns: Gerber baby food for adults.

[AtomixIGN]

All they had to do was market them as a Hangover cure, Weight Loss Supplement, and Emergency Ration.

[pathoesr]

Honestly, just put it a squeeze pack and market it for fitness and those sales will soar.

[feralperil]

sometimes life is just eating a jar of baby food alone in a parked car

[trashgodclaire]

“Something to eat when you’re alone” is a good slogan because I’d never want another human being watching me eat baby food from a jar

[Nitrinoxus]

Having _been_ in college and _seen_ how college students eat, I feel like there's a market for convenient, one-jar meals. It's competing with Maruchan that's the challenge!

[Lilo-ii]

There’s gotta be a guy out there who absolutely loves these the year they were around and probably still yearns for the taste of adult baby food til this day

[bulldog]

Feels like the issue was branding. There's a market for meal replacements, both for people with finite time and health buffs. Phrasing it as "baby food for adults" though was a bad call.

[wartgin]

Bringing them back but aiming it for those who are post surgery, in hospice, or suffering some other medical issue which prevents solid food. So many people dislike or get bored with the usual food substitutes.

[mysteriousbob]

Finally, a range of food made specifically for Robocop.

[cheshiredeimos]

They should have marketed this to the elderly, the sick, or those who had a tooth pulled. I could have used this after having my wisdom teeth out.

[SquiddyHiggenbottom]

Didn't realize Futurama's "Bachelor Chow" was a real product! 😂

[iii___iii]

This COULD actually make a comeback, especially considering how a CEO recently said that grown adults could eat cereal for dinner, since they can't afford a proper meal.

[theoneandonlymichaelmccormick]

They’d probably do a lot better in the modern era, where they can be marketed towards the people who seem to genuinely dislike eating, or the Soylent crowd who hate how the subsistence of their physical body interferes with the grindset.

[KaleidoSTAR_PH]

"Something to eat when you're alone"

as an introvert, its really a good tagline... but brutal 😂😭🤣

[nikkij]

When I was in college, I had a couple friends that were really into eating Gerber‘s baby food and we would go to the store and enjoy it and we thought we were so cool and original

[BaconHer]

Launched 50 years too early. Today's the right time

[MrEkor]

"Something to eat while you're alone" is the funniest fucking tagline I've ever heard.

[tzermonkey]

Not kidding, I myself and a few other people will occasionally eat baby food. I worked in an office with many female coworkers, I noticed the Gerber (baby food) was still popular amongst many of them. If I remember correctly, the “banana pudding” or straight banana puree, were really popular.
FYI, Gerber does not have to expand the extra money on marketing. If the price point is right, many people will still eat the foods (especially fruit & veg purée’s).

[donsdead]

As a college student, if they're cheap enough, I'd absolutely buy those

[Mentro]

Love how people are saying it's a marketing issue, and not wondering if these actually tasted good