I Make $11M/Year Selling One Product

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In this episode, I met up with Oliver Brocato to ask him exactly how he built Tabs Chocolate to $11M/year using a viral content strategy... and he tells it all. He shared how he built the product from scratch, how he found the idea, and the viral formula he uses generate millions. Hope you enjoy this one!

0:00 - Intro
1:02 - The $11M Business
1:30 - How he found the idea
2:15 - Viral psychology
3:01 - How to create product from scratch
4:14 - Shipping & Logistics Mistakes
5:16 - Starter Story Special
6:06 - Building a Brand VS Dropshipping
8:05 - The early days
9:24 - Costs
10:16 - How to find manufacturer's
10:41 - The Viral Strategy
11:41 - Viral Video Formula
12:07 - Other marketing channels
12:33 - Advice for entrepreneurs

[imbrenco]

He’s energy is so real man. Maybe he took too many of those chocolates before the interview

[calbarton]

My jaw literally dropped when he said he's 21 years old. So much knowledge in so little time.

[GiovanniWayneCoach]

He's 21 years old and speaks like someone has been doing it for decades! So Inspiring! Great content!

[fullyleaded]

"The only people making money through droppshipping are the people selling the courses" He ABSOLUTELY hit the nail on the head there!

[sbeen]

Idea is one thing, but this guy really executed this concept cleanly

[vkuse]

Appreciate how honest he is about the process

[zackinjp]

So nice to find a youtube channel that is sharing REAL business advice

[southeast_]

Fantastic video: short, fun, and to the point. Well, done @StarterStory!

[AwomKenneth]

He was very clear and seemed honest... love it

[awyeah.]

This dude is really down to earth, I like his energy.

[phily]

I think the reason this is so successful is more to do with him being a dynamo businessman more than the product. Give him any product and he'll make a success of it

[sdn]

Cool dude. Down to earth and keeping it real. Congratulations on your succes mister!

[wymow]

The video's intro is so good bro! You got me hooked. Watching this on the big screen later!

[Xotiw]

Appreciate that video, I already knew those sex chocolate and was pretty confident the guy behind it was making loads of money so it’s interesting to hear his story. I also appreciate the fact that he looks like a legit entrepreneur and not a bullshiter that’s trying to sell dropshiping course.

[fullyleaded]

This guy has brilliant energy. I feel so pumped, Im gonna go and do something productive!

[sidm]

this guy is such a winner. great video

[compoundrise]

The guy is honest and down to earth. When he talked about how dropshipping is saturated and only the gurus make money, I knew he was for real.
All it takes is one idea and lots of dedication. Impressive

[igorsyvolapenko]

Thanks guys. That's such an amazing and motivating story.

[Philopathic]

Dropshipping is for complete beginners who know nothing about business or anything sales related. Try it just to understand how e-commerce and marketing works. But building a brand long term would be more profitable than reselling cheap Chinese products.

[tomfreem]

UGC: A lot of info about user generated content. Great. Thanks