How Blue Tokai is DISRUPTING India's ₹4,000 Crore Coffee Industry | GrowthX Wireframe

Blue Tokai is leading the wave for India's specialty coffee industry ☕️

In roughly 10 years, they have not only created a loyal set of customers who are crazy for them but have also turned into ₹650 Crore worth of business. In this episode, we'll dive in-depth into their strategies to crack ₹4,000 Crore Coffee Industry.

Experience the world of GrowthX:

Follow GrowthX:

👉 Subscribe and turn on notifications 🔔so you don’t miss any videos

Timecodes:

00:00 - Context & Intro
01:08 - 3 Waves of Coffee 🌎
02:16 - India's Coffee Landscape
03:18 - Blue Tokai's Inception
04:16 - Insight 1: Product Depth (Roasting, Beans & Supply Chain)
08:03 - Insight 2: The Relationship Formula (Customer Education)
11:05 - Insight 3: Scaling Secrets (Channels & B2B/B2C Split)

[akshayde]

Kids, its important to know that none of what matt did with bluetokai is mind-blowing or different. Yes it's different for India, but he basically followed what speciality coffee roasters were doing in the US and UK. But he was the first to do it, and he did it well. And Of course replicating it in India would have brought forth its own challenges.

Also great video

[Tyro]

Congratulations! You just watched an advertisement.

[KaranNagarajan]

I'm not a coffee fanatic, but I'm an insights fanatic. Free class, let's go.

[hiareeb]

Coffee is mostly subjective, I like to brew myself. But where mostly market is captured by instant coffee powder, Blue Tokai def is a + because of the ease of supply of freshly roasted coffee.

[piyushgoyani]

The thing is BlueTokai provides whole lots of coffee varieties and with different grinds for your make home brew easy. And it's just awesome.

[tejaswiniv]

I'm not a coffee person! But after seeing this case study, I would want to try Blue Tokai coffee! Brilliant Case study! What a wonderful business model they have created, keeping the customers' needs and the Environment / Ecosystem along with building their revenues and profits.

[AnkurWat]

So it seems like they took the concept of direct from small farms, and then introduced a grind that people could make in existing steel filters at home. And then they opened up cafe around India for brand awareness.

Drink anything but Starbuck's! Support all these smaller roasters and cafes.

[Snehal]

Loved this case study on Blue Tokai! You have done an amazing job of explaining the coffee culture in India.
I have one correction for coffee beginners, at 5:05 When he is talking about the freshness of the coffee, the pictures show roast profiles from light to dark roast of coffee beans. Coffee does not change colour as time passes. It just loses flavour.

[claymadness]

I think people are missing the point - they just make damn good coffee. Compare that with garbage coffee which focuses entirely on marketing and branding like Sleepy Owl and it’s easy to see why they stand out. The fact that the food (a tad expensive) is equally good and appeals to the increasingly globalised Indian urbanite, it’s not difficult to see why they’re succeeding. More power to them, their model and simple focus on quality definitely makes them stand out in a cluttered market.

[ceaser]

Have you noticed how this coffee company claims to support small farmers, but actually prioritizes large estates? Their packaging only mentions estates with over 100 acres, ignoring the struggles of small-scale farmers.
In reality, companies like Tata Coffee are making a genuine difference. As one of India's largest coffee producers, they operate their own estates and also have coffee curing units that provide employment opportunities for locals and offer fair prices to farmers.
Let's set the record straight and give credit where it's due - to companies truly supporting small farmers and contributing to local communities.

[EcomCarl]

Blue Tokai's impact on the Indian coffee industry through its dedication to quality and direct trade practices is truly inspirational. Their model not only enhances the coffee drinking experience but also supports sustainable farming practices, setting a benchmark for others in the industry. ☕

[vishalgogia]

Majority of these coffee cafes are in loss, the reason I feel is people take a cup of coffee and sit for hours with their laptop, that's fine, but the customer who takes away coffee and who dine in are being charged same. This needs to change the people who want to sit and enjoy should be paying more and who just want coffee should be given a coffee on a big discount. This shall be a win win situation for both cafes and coffee lovers.

[rewatipatil]

From bean to cup, Blue Tokai's commitment to quality and sustainability sets a new standard for the coffee industry.

[axem.]

Drinking Blue Tokai Coffee while watching a casestudy on Blue Tokai.

[pranjaltiwari]

Blue Tokai's FY23 revenue stood at Rs 129 crore. The company reported a loss of Rs 42 crore during the said period. The coffee chain runs over 100 outlets across Delhi-NCR, Mumbai, Bengaluru, Hyderabad, Kolkata, Chandigarh, Mohali, and Pune.

[mr.samant]

Never heard of this brand,

But Great insights

[vipulkamble]

Starbucks uses the best Arabica beans as well.

[dharminparekh]

Don't just post revenue.. they're in massive loss..

[dopa_explainz]

0:38 coffee is not 2nd nost consumed beverage, its tea. Coffee comes at third

[EastIndianSongs]

Big fan of Blutokai Vietnamese Coffee 😊