Chapman guitars are making changes...

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So Chapman guitars have announced that they are making some very big changes for the brand. Model name changes, factory changes, lineup changes and distribution changes. I think some of these changes could be good for Chapman, though I have my doubts with others.

Timestamps
0:00 Intro
0:37 Name Changes
3:16 Indian Factory
4:33 Price point change
6:43 Distobution change
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Theres a comment on Robs video that says "That Irish fella is going to love this...".

tom_dilley

Give a hundred or so guitarists 1000 pounds each to buy a guitar of their choice and I’d bet not one would choose a chapman.

johnwilkes

KDH putting more thought into this than Rob did

andrewphaggot

Rob pretty much said "We're getting rid of all the ranges and having only one range priced like the pro range but made in the cheapest country possible (Labour wise) to keep manufacturing prices as low as possible to make as much profit as possible. " At least that's what I heard

haus

if anything, they shoulda called the telecaster the telegraph.

galdersrontgorrth

Usually that what happens when the guitars don’t sell anymore…

amslu

Chapman ?
A cold day in hell before my money goes their way

glennlilley

Here’s the issue w Chapman. When they came out they were the only budget brand offering specs like jumbo SS frets, branded pups, flat radius, ebony boards etc etc. All the other companies uped their game immediately hence making Chapman just another brand.

Gitfiddle

Hey, look, a wild KDH on his original tropical surroundings... that's a KDH of the inquisitor variety, a ruthless hunter of the parasitic entity known as "the chappers"...

Crovax

Only had one Chapman - forget the model but paid about $500. Qc was dreadful, pickups were muddy. Couldn’t wait to return it.

Smart-Alex

Its bizarre, despite their roots as a brand for budget conscious and (not to use this as a dirty word but) bedroom players, it seems odd to me that they've spent the last few years trying to shake off that customer base, almost as if they're embarrassed by it. The only guitars I've really seen players use from chapman (who aren't big youtubers or the handful of pro musicians that use them) are from their budget line. When you go on andertons' website they're constantly blowing out Chapman guitars, from all lines, so I really can't see why focusing on £1000+ guitars is a sensible move for the company.

Also, I can kind of understand the want to lose the ML, given that it stood for "Monkey Lord", a moniker Rob hasn't used in years but the new names honestly just reinforce the impression I have from Chapman that they're guitars for the kinda guys that have "Man caves" and think they're vikings (if you know, you know).

BaBaBaBenny

I mean, honestly right now almost nobody could challenge Harley Benton in low to low-mid budget range.

kennethdarlington

I don't know if anyone else has commented this, but as certain corners of the internet degrade; the renaming enables them to erase the review and repair reputation from the history of each model!

My lead guitarist had a ML1 and the best thing he ever did with it was sell it, it was constantly in and out of the shop for electrics, a re-crown past the 12th fret and even a replacement nut.

Giving each guitar in the range a new name slowly erases 15 years of reputation regardless of whether it was good or bad. This was 100% a strategic marketing decision!

SirGingerOfKnight

I never heard of Chapman until your channel. I've played for a living for 50 years. But I am in the US.
Always a bad idea to change the name of an established item. People can't find it or the competition will simply tell customers " They don't make those anymore. " And they won't be lying.
I think the most interesting part of this video is that you are in Cali!

CaptainCraigKWMRZ