so not buying is actually trending (overconsumption, the no buy year & de-influencing)

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I've been noticing at the start of the year there has been an uptick of conversations around consuming less and doing shopping bans. There have been different movements like minimalism and the capsule wardrobe that both become super popular at a time, but inevitably ended up losing interest (obviously these still exist just not as popular as they once were). The shopping bans like the no buy year, low buy, and the newest addition of the 75 hard style challenge, all seem to be tackling overconsumption in a different way than we've seen and, from what it seems, in a more successful way than the other movements.

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👗 SHOP MY CLOSET 👚
TIMESTAMPS:
00:00 intro
03:02 how did we get here (overconsumption, anti-influencer, tiktok)
11:47 anti-consumption movements that failed
17:27 no buy year
22:29 low buy year
25:18 the 75 hard style challenge (shopping ban)
27:01 little personal style rant/pinterest rant
29:30 back to the 75 hard style challenge
32:01 75 day shopping ban trend vs de-influencing trend
33:18 reflection of my own shopping habits (be nice plz I'm getting vulnerable)
37:44 final thoughts
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[alexasunshine]

TIMESTAMPS (since it's a long one):
00:00 intro
03:02 how did we get here (overconsumption, anti-influencer, tiktok)
11:47 anti-consumption movements that failed
17:27 no buy year
22:29 low buy year
25:18 the 75 hard style challenge (shopping ban)
27:01 little personal style rant/pinterest rant
29:30 back to the 75 hard style challenge
32:01 75 day shopping ban trend vs de-influencing trend
33:18 reflection of my own shopping habits (be nice plz I'm getting vulnerable)
37:44 final thoughts

[catmoon-]

Something that annoys me about trend videos is when the creator says "get rid of this and buy this instead" or "wear this style of item instead of this other one because this other one looks very 2019". What? Clothes from a few years ago should still be in good condition to be worn. Clothes don't even need to be very high to last more than 4 years, depending on the item and how frequently you wear them. I guess those type of "guides" can be useful if you're buying an item for the 1st time and you want to be trendy, but the vibe is always "get ride of this or stop wearing this and buy this instead". Also in a few years the same creator will be saying "don't wear that because it looks very 2024".

[Stou_Stitches]

As much as I like Thrift with me's and Thrift hauls, the videos I like the most from you are your styling videos, especially the Recreating Pinterest outfits with things you already own or Fixing our styling issues. If you made less thrifting related content, I don't think it would harm your viewership that much, especially if you do it for your own good <3

[rottenghost]

I have been a “low-buy” “no-buy” person pretty much my entire life since we’ve been poor and seeing people online over the years owning so much stuff and consuming so much is mind blowing when you grow up having to choose between buying bread or a bus ticket to school

[thevoidfish]

I’ve noticed something that I’m going to call the influencer pass - you know those videos like “I tried all these expensive trends so you don’t have to!” It’s behaviour that clearly wouldn’t normally be acceptable, but influencers feel theyre not only allowed but obligated to overconsume so that their viewers can live through them.

Some people are careful about how they make this type of video, like thrifting trends instead of buying new. I just can’t stand when youtubers seem to think that sustainability concerns don’t apply to them.

[Angryoyster]

Gateway into low buy is to stop buying things online (if it’s logistically possible). Force yourself to go into the store, if you’re like me it will slow down your purchases like crazy because going to the mall is a pain and I don’t want to buy something unless I can try it on because I don’t want to drive back to the mall. Also if you can’t quickly tap a link to buy something you’ll probably just forget about in a week.

[amypoague]

I love the no-buy/low-buy slant to thrifting videos. As someone who has a modest income, I find "shopping my closet" videos and videos about being creative with what you already have more useful than haul videos.

[viridianduchess]

I think if we stop calling influencers "influencers" and instead call them sales people like we did in the

[maya-gur]

I think that people who treat the whole "no buy" thing as a trend won't be able to do it for a long time. People who are used to not buying or buying less, either because they don't like shopping or unfortunately they are struggling financially, are the ones that will stick with the trend, exactly because it's not a trend for them.

[GoldenTherapeuticStyling]

We give you our blessing to buy less and style more. We love clearing out and being deliberating. We'll still watch you, don't worry. Find the styles authentic to the 30-year-old you. I love challenging myself with these types of things.

[deadendstreet]

one thing about me I’m a CERTIFIED outfit repeater ☝️ I log all of my outfits into my phone and they are sorted by the weather and type - then I can scroll through and pick out what I’m gonna wear, and I wear them again and again and again until sometimes I may update an outfit if I found a piece that works better or say bye to one I no longer like and try to style the clothes in a new way! Highly recommend it then you won’t go through the experience of panicking putting a new outfit together on the spot aka something I cannottt do.

So I hate the shame that comes with outfit repeating that is such an influencer thing to do…. clothes are meant to be worn!!!

[meowdee]

Ideally we should only purchase when necessary. Clothes, cars, furniture, decor... My goal this year is to learn to mend and maintain the things i own.

Also, to seek dopamine elsewhere than retail therapy... That'll be tough.

[wlammy]

Minimalism has always meant that you only own what is valuable to you, and then in 2013 those weirdos showed up who only owned 15 items of clothing and made it their personality 😂❤

EDIT: I was referring to Joshua Fields Millburn and TK Coleman, I am NOT saying owning 15 items is weird or bad

[MaeMercado]

I'm doing a low-buy year mostly because I'm going through something that requires more financial discipline but two months in, and I realize how much stuff I already have that I can make work. It is an interesting trend to watch, alongside watching influencers "influencing" me to try get more things. 😂

[k.....................]

I agree, what happened to having a favourite item that you wear over and over because you love it so much? That's how I treat my clothing and also part of having your own style is keeping items and re-wearing

[xogelina]

I like the new concepts of “anti-haul” showing items you didn’t purchase for different reasons (size, not your style) at the thrift but want to share anyway cause it was a cool find! Or even videos of what you are donating/selling or giving away. Closet clean outs.

[emmajones]

In my whole fyp, like 8/10 are ads, and you're right, SO many arent disclosed!!

[alexasunshine]

Some things I wanted to add:
- I literally was saying how I always look on the “positive” and then right after talked bad about the Minimalism movement and the Capsule wardrobe 💀 I was purposely trying to find the negatives in those to compare with the popularity of the no buys/low buys right now and was mainly relating criticism that I’ve seen from others that have participated in it and negatives shared from online creators!
- there’s nothing wrong with using affiliates!!!! I am specifically talking about a certain type of content that pushes new “gadgets you need in your life from Amazon” type videos that promote wasteful things!! Being able to support creators through affiliates is something super cool if you genuinely want an item that they may have influenced you which being influenced to buy a top again isn’t bad, it’s just the rate of the influencing on TikTok with things like the House of Sunny Green dress where everyone had to have it and then nobody would wear it after it was “outdated” the next week.
- there’s nothing wrong with sponsorships and you could say on YouTube people just try to sell you stuff too, but again I am mainly talking about a specific type of content and content that gets pushed out the most because it’ll make TikTok more money if you say buy something from TikTok shop. I think with YouTube videos because they can be longer, you’re able to maybe get more out of it vs multiple 10 second videos promoting you to buy something wasteful.
- when I’m talking about the “how we got here” in regards to people pushing for less consuming content online, I am again relaying more criticism I’ve seen from viewers through comments and videos and more trying to reflect/guess why people feel overwhelmed by say TikTok and Amazon store fronts etc.
- when I say losing trust in influencers again it’s more things I’ve seen viewers talk about specifically on TikTok more in regards to things like Lashgate and confusion around what’s an ad and what’s not.

I am not perfect at all and am super open about that like I literally made a 20+ item thrift haul last Sunday, but like I said it’s something I’m personally constantly trying to find balance and wanted to share that vulnerable take in the reflection part. I just want this videos to be mainly a look at a “trend” that may actually have good affects vs. some more wasteful trends we usually see!

[lilhonor]

I have been really enjoying seeing people do the 75 Hard Style challenge! One thing I find is sometimes missing from the influencer fashion space is the acknowledgment that many viewers work jobs with dress codes and most of their day to day outfits are work clothes. So for me thinking about ways I can style and rewear work clothes and outfits is really helpful.

[coletty]

My friend actually had me start doing the “if I buy new items I have to give that same amount away” type of shopping and it has really changed the way I look at my clothes. (It’s also helped me finally curate a wardrobe that I /love/)