How TikTok is changing retail trends

Aref Yehia, Head of Retail & E-Commerce Business Partnerships at TikTok MENA, talks about how the platform is banking on the art of joyful buying and the latest trends in retail.

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[ArefYehia]

Thank you Fast Company Middle East! 🤟🎙

[raychelleinjete]

Tik Tok has helped me get my business going. My first 10 customers came through Tik Tok after failing on other platforms..