Offer Positioning: How to Get More Clients for your Agency or B2B Business

Ultimate guide to offer positioning and how to use it to get more clients for your marketing agency, b2b business, coaching business, smma, or consulting business

Start off by getting these questions answered from your prospects:

1. What did they try, and what didn't work?
2. Did they buy a course?
3. Did they try the thing the thing you're selling and it didn't work?
4. Who's the exact person buying it?
5. What are they scared of?
6. What is going to happen to them if they don't solve this specific problem?

You CANNOT MAKE THESE ANSWER UP.

They MUST come directly from the prospect, because you must get the EXACT SYNTAX and EXACT SENTENCE STRUCTURE they are using. You MUST get their language - this is extremely important.

So let's go through two examples:

1. We had a guy join Client Ascension with a very interesting offer:

He trains security guards to be more aware.

Now who buys this?

It's not the security guards themselves, it's the owner of the security company who employs the security guards.

But why would they buy this? Because of this:

- What happens when the guards aren't aware? They get in more violent altercations.
- What happens when the guards are in a lot of violent altercations? Their insurance companies raise their rates or drop them. It will ruin the brand reputation of the establishment and the security company. Guards who are in more violent altercations churn more often.

So his offer went from: We Train Security Guards to be more aware

To this: Security Company Owners: We show you how to keep your insurance rates low, keep your brand reputation high, and keep your employees longer.

2. Client Ascension

I start off by asking people why they joined. They typically answer like this:

- Ads: they didn't work, and they wasted $30k on it
- They bought coaching products that didn't work
- They already tried cold email and couldn't get it to work
- Scared of relying on outside agencies to keep their business alive
- Scared of having to go back to a 9-5 job
- Scared of needing to raise VC money to have a successful business

So we translated to this:

B2B Companies, Marketing Agencies, Consultants, and Freelancers: We show you how to get clients with cold email without wasting thousands of dollars on ads or relying on outside agencies to keep your business alive

Now we add some speed and certainty:

Speed:

1. We write their cold email scripts
2. We give them the leads
3. We give them the software

Certainty:

1. Client interviews and testimonials
2. Screenshots of results
3. Guarantee

Other title ideas:

How to get clients for your marketing agency
How to get clients for your b2b business
How to grow your business and get more clients
How to grow your digital marketing agency
How to get SMMA clients

#marketing #businesstips

[djkwemo]

I know I am getting sold Client Ascension, but I am getting so much value from the video, that I am not even mad about it, the sell at the end just makes it that much better :)

[thefreshjc]

Bro your the only YouTuber talking about this. I respect the honesty and hard work on each video you insert bro. No B's just straight to the facts 🧨 👊

[matthewlucero]

Calling your clients in the way they identify themselves is super powerful 🔥

[jassonthomass]

Finally dropped. You weren't lying that it would be a banger... 🔥

[isaac_wood]

using the syntax in their words is how you get your prospects to KNOW that you understand them and their problems. excellent vid

[thedougreyes]

HUGE mind opener

don't sell the service

sell the rewards of the service

[teachable]

You gained a lot of credibility with this one. Well done.

[alihk]

Daniel, this was an amazing video. So much value packed in here, it’s crazy. You can use this strategy to sell any service as long as your ICP needs it. Kudos Dan!

[jez-bird]

Love your videos, really eye opening, helpful, for for thought and shows your expertise/confidence.

[CostasSchuler]

I am watching as many videos I can before my call in less that 24 hours from now...I am ready!!!!

[teachable]

Holy fuck, just finished the video. I never would have guessed that you were this brilliant. I feel so compelled to sign up for client ascension but I won't yet, looking forward to your future vids though. Good fucking shit.

[thebookguy]

I provide memes as a service to Startups and entrepreneurs. But I'm struggling with offer creation.

What can be an example of a potential good offer w.r.t memes?

[anjansarkar]

Hey Danile!

It's Anjan here! I'm starting a new agency of lead generation and I don't have any case study yet

So how do I create an offer in this case?

Thanks for this share, Top G

[othmane]

Amazing video, what's your "guarantee" for client ascension exactly ?