How to Use a Raw Egg to Determine if Your Mattress is Awful - Purple Mattress #goldilocks

Purple™'s smart comfort grid system is designed to be soft where you want it and firm where you need it, regardless of your body type, what position you sleep in, or where you are on the mattress. Translation: Wake up every morning with your happy face on.

With a temperature-neutral, open grid design, the Purple Smart Comfort Grid™ promotes airflow and dissipates body heat so you don’t sweat the bed.

The Purple Smart Comfort Grid™ effortlessly isolates motion, so you don’t feel your partner, posterity, or pets when they wiggle about.

Rest easy with Purple’s 100 night risk-free trial and premium 10-year warranty — if you don’t love it, receive a full product refund.

Purple loves your curves. The Smart Comfort Grid™ instantly responds to support your body’s natural shape. All night, every night.

By adapting to all your pressure points in any sleep position, Purple feels amazing whether you’re a back, stomach, side, or undecided sleeper.

Purple’s Smart Comfort Grid™ is designed to dynamically flex under pressure so your shoulders and hips are properly cradled and supported. No pressure all night. No pain come morning.

The Smart Comfort Grid™ allows for plenty of temperature-neutralizing air movement under and around you for consistently cool comfort all night.

The Smart Comfort Grid™ is crafted from high-quality Hyper-Elastic Polymer™ that’s made proudly in the U.S.A. This ultra-durable, non-toxic material never breaks down, so you stay nice and comfy now and forevermore.*
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Ad Agency: Harmon Brothers
Executive Producers: Jeffrey Harmon, Theron Harmon, Daniel Harmon
Goldilocks: Mallory Everton
Creative Director: Daniel Harmon
Producers: James Dayton, Benton Crane
Co-Producer: Spanky Ward
Director: Daniel Harmon
Writer: Dave Vance
Additional Writing & Concepting: Daniel Harmon, Jeffrey Harmon, Mallory Everton
Editor: Kaitlin Snow
Assistant Director: Ryan McDowell
Director of Photography: Tyler Stevens
Assistant Camera: Josh Contor
2nd Camera: Tel Stewart
3rd Camera: A. Todd Smith, Josh Contor
Glass Drop / Raw Egg Test Design: Benton Crane, Terry Pearce
Engineering: Terry Pearce
Gaffer: Carl Gunderstrup
Grip: Garrett Gunderstrup
Visual Effects Supervisor: Tyler Stevens
Visual Effects Artists: Tyler Stevens, Josh Badger
Motion Graphics: Tyler Stevens, Daniel Harmon
Color Correction: Tyler Stevens
Sound: Jeff Hall
Sound Design: Jake Edvalson
Script Supervisor: Kaitlin Snow
Art Director: Daniel Whiting
Set Design: Daniel Whiting
Carpentry / Set Construction: Jason Sullivan, Layne Robinson
Set Painting: Seven Nielsen
Storybook Illustrations: Kendall Hale
Bear Portraits & Storybook Cover Design: Seven Nielsen
Storybook Binding: Ellen Nicole Allen
Set Dressing: Peter Terry
Behind the Scenes: Jonah Rindlisbacher
Costume Design: Anna Kay Findlay
Hair/Makeup: Michelle Miles
Baby Bear Creator: Chris Hansen
Puppeteers: Matthew Cramer, Daniel Whiting
Storyboard Artists: Ben Lalli, Chantal Itkin
Production Assistants: DJ Spaulding, Jared Taylor, Jacob Winn, Mark Rose, Andie Pearce, Matt Long, Brett Peterson, Logan Laxton, Kent Findlay, Alfred Marshall
Jibb Tech: Matt Long
Additional Graphic Design: Brett Crockett
Craft Services: Erica Sims
Bed Delivery Man: Spanky Ward

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Disclaimer
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The "test" in this video is a staged, comedic demonstration that involves paid actors and crew, and lots of expensive and heavy equipment. The people in this video are not scientists. What you see is real, but it is not performed in a controlled scientific environment and is not done pursuant to a scientifically designed clinical study. It is a demonstration performed on a movie set. The demonstration is performed on an uncovered Purple mattress and a leading competitor brands of other mattress styles. You should always use the specially-designed cover your mattress comes in and should use your mattress for its intended purpose. This demonstration has no real-world application and does not test or otherwise demonstrate actual performance characteristics of the mattress. The comments made in this video, especially those regarding other mattresses, are intended as comedic puffery and are not meant to be taken seriously. We maintain that Purple mattresses are the most comfortable and technologically advanced mattresses available, but we also recognize that every user’s experience will differ. There may be many different causes of sleep-related discomfort and pain, and Purple mattresses may not relieve these causes. Purple products are not intended to treat, cure or prevent any physical ailment.

Also, Purple’s propriety Hyper-Elastic Polymer® lasts at least as long as ordinary mattresses and is guaranteed for 10 years under Purple's full warranty.

[inactive]

“They’re so high-tech they fail the egg test TWICE.”

I love that line

[kristinuhrig]

My husband and I tried the Purple mattress after seeing this commercial. Not only was it funny as all get out, it addressed problems that we had with our futon. I ruptured two discs in my back having our third son, and for years woke up every morning with awful back pain. He needed a firm mattress and I needed something different. We tried a memory foam topper but it got so hot it was like sleeping with an electric blanket set on high all night. The Purple bed solved all of our problems. I seriously did not think a different mattress would make my back pain go away. it sounded too good to be true....but it worked!

[thejhonluna]

This is genuinely the only advertisement I didn't skip while watching a video.

[superiorsavannaxh]

This is the only 4 minute ad I will watch fully without skipping. Other advertisers needs to take note of this, because this is just flawless!

[SoulStealerSlayers]

This is literally the only Youtube commercial I didn't skip and watched with interest. X'D

[ConnecticutDevourer]

Purple mattress ad comes on

The video I clicked on: am I a joke to you?

[jln_djss]

*"it's starts out ok, but collapses over time. liked some cheap sneakers or Anakin Skywalker"*

I have evidence to believe that Ani got *roasted*

[kududemany]

Have to write an essay on an advertisement. I obviously chose this one and it was an absolute pleasure to analyze and figure out why this ad has been so successful.

[gplgs]

“It starts out okay, but collapses over time, like cheap sneakers or Anakin Skywalker”

*BOI*

[davidthegood]

This is a seriously good advertisement. Excellent work.

[OmegaExalted]

Okay, this ad was actually kinda funny.

[aloneinjpn]

I don't know who is in charge of marketing for this company but they need to get promoted ASAP!

[sillyjilly]

Whoever made this commercial seriously deserves some kind of award. This was the only ad I never skipped and watched all the way through. It’s a genius way to promote their product. I like how they made it funny and memorable but also informative and convincing at the same time, unlike other ads where they just list all the advantages of the product in a “professional” way.

[jaz]

This is probably the best ad I’ve seen in months

[emi-nekv]

“I’m pretty heavy for a girl from a fairy tale”

[skyboundzoo]

Came here to say that even though I'm just a uni student and won't be purchasing a bed for another 3 years, you guys will be first on my mind.

Please, give your advertising agent a raise.

[nolo]

This is literally the best marketing ever. I came here to tell you this. This will be my next bed, too.

[javianjohnson]

Anyone else was 5 seconds away from pressing the Skip button, but actually got interested? I can't be the only one...

[NyanBinary]

I hate Commercials. I hate advertisements. That being said, every single time this add pops up I never skip it. Its not over the top. The actress is fun and actually really good at acting. It doesn't treat the viewer like a child. It doesn't pull that fake "interviewing "REAL" customers for their opinions" schtick. It seems very refreshingly honest and upfront. It's both informational and fun at the same time. A little meta. Witty and funny. This is legitimately the first time I've ever seen an ad that actually made me want the product they're peddling. Kudos to you Purple. Next time I have a choice in mattress I'll read the reviews and try you guys out to see if you live up to your legendary marketing. If more companies cared as much as you guys and put as much effort into their uninspired formulaic ads as you guys then I might not hate ads as much.

[monty]

this is the one ad on YouTube ive watched start to finish